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39 kinds of project

Every format, and what it gets asked.

A t-shirt brief asks about the blank, the print method and how many colours the press can hold. A packaging brief asks about shelf, material and the legal text that has to fit. Neither is asked about the other, and nobody is asked everything.

Below is the whole catalogue: 39 kinds across 10 categories, drawing on 10 question sets. Every list is read straight out of the engine, so it is what you would actually be asked — and every one links to a finished briefing that came out of it.

Open any kind to see its questions. Highlighted ones are specific to that kind — the rest is asked of every brief.

39 example briefings

Web & app

6 kinds
  • Website14 questions
    Read the website example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Site type
    • Features
    • Key pages
    • Content
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • Landing page14 questions
    Read the landing page example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Site type
    • Features
    • Key pages
    • Content
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • Online shop14 questions
    Read the online shop example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Site type
    • Features
    • Key pages
    • Content
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • App design (iOS / Android)12 questions
    Read the app design (ios / android) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Platforms
    • Stage
    • Core flows
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Design system.

  • Web app / dashboard12 questions
    Read the web app / dashboard example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Platforms
    • Stage
    • Core flows
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Design system.

  • Email / newsletter template15 questions
    Read the email / newsletter template example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Site type
    • Features
    • Key pages
    • Content
    • Voice
    • Email platform
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

Packaging & labels

2 kinds
  • Packaging14 questions
    Read the packaging example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Products
    • Formats
    • Material & finish
    • Print process
    • Mandatory content
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Label (bottle, jar, can)14 questions
    Read the label (bottle, jar, can) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Products
    • Formats
    • Material & finish
    • Print process
    • Mandatory content
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Books & publications

6 kinds
  • Book cover15 questions
    Read the book cover example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Trim, pages & spine
    • Cover parts
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

  • Book layout / typesetting13 questions
    Read the book layout / typesetting example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

  • Magazine13 questions
    Read the magazine example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

  • Catalogue14 questions
    Read the catalogue example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Items to lay out
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

  • Brochure14 questions
    Read the brochure example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Folding & pages
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

  • Podcast / album cover13 questions
    Read the podcast / album cover example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format
    • Where it's used
    • Content
    • Platforms & size
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

Apparel & merch

3 kinds
  • T-shirt design14 questions
    Read the t-shirt design example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Items
    • Print method
    • Placement & size
    • Color limits
    • Garment
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Merch (hoodie, mug, tote, cap)13 questions
    Read the merch (hoodie, mug, tote, cap) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Items
    • Print method
    • Placement & size
    • Color limits
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Stickers14 questions
    Read the stickers example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Items
    • Print method
    • Placement & size
    • Color limits
    • Cut & finish
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Presentations

2 kinds
  • Pitch deck15 questions
    Read the pitch deck example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Purpose
    • Length
    • One-off or template
    • Tool
    • Content
    • The ask
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Presentation / slide template14 questions
    Read the presentation / slide template example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Purpose
    • Length
    • One-off or template
    • Tool
    • Content
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Video & motion

5 kinds
  • Explainer video16 questions
    Read the explainer video example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Social video / reel16 questions
    Read the social video / reel example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Ad spot / commercial17 questions
    Read the ad spot / commercial example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Where it runs
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Motion graphics / animation16 questions
    Read the motion graphics / animation example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Logo animation17 questions
    Read the logo animation example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Logo files
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Campaign

3 kinds
  • Campaign (multi-channel)14 questions
    Read the campaign (multi-channel) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Campaign goal
    • Channels
    • Key message
    • Run time
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Formats.

  • Social content package15 questions
    Read the social content package example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Campaign goal
    • Channels
    • Key message
    • Run time
    • Voice
    • Volume
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Formats.

  • Social profile & banners15 questions
    Read the social profile & banners example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Campaign goal
    • Channels
    • Key message
    • Run time
    • Voice
    • Profiles to cover
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Formats.

Something else

1 kind
  • Something else, describe it13 questions
    Read the something else, describe it example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Format
    • Where it's used
    • Content
    • What exactly
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper.

Yours takes about five minutes.

Paste a link and whatever notes you have. Sosai reads them first and only asks what is still missing.

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