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39 kinds of project

Every format, and what it gets asked.

A t-shirt brief asks about the blank, the print method and how many colours the press can hold. A packaging brief asks about shelf, material and the legal text that has to fit. Neither is asked about the other, and nobody is asked everything.

Below is the whole catalogue: 39 kinds across 10 categories, drawing on 10 question sets. Every list is read straight out of the engine, so it is what you would actually be asked — and every one links to a finished briefing that came out of it.

Open any kind to see its questions. Highlighted ones are specific to that kind — the rest is asked of every brief.

39 example briefings

Web & app

6 kinds
  • Website19 questions
    Read the website example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Site type
    • Platform
    • Features
    • Key pages
    • Content
    • Handover
    • Voice
    • Existing site
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • Landing page19 questions
    Read the landing page example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Site type
    • Platform
    • Features
    • Key pages
    • Content
    • Handover
    • Voice
    • Goal & traffic
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • Online shop18 questions
    Read the online shop example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Site type
    • Platform
    • Features
    • Key pages
    • Content
    • Handover
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

  • App design (iOS / Android)16 questions
    Read the app design (ios / android) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Platforms
    • Stage
    • Core flows
    • Handover
    • Screens
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Design system.

  • Web app / dashboard17 questions
    Read the web app / dashboard example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Platforms
    • Stage
    • Core flows
    • Handover
    • Screens
    • User roles
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Design system.

  • Email / newsletter template16 questions
    Read the email / newsletter template example

    3 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Content
    • Voice
    • Email platform
    • Kinds of email
    • Who fills it
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Shop scope, Languages.

Packaging & labels

2 kinds
  • Packaging20 questions
    Read the packaging example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Products
    • Formats
    • Material & finish
    • Print process
    • Mandatory content
    • Handover
    • Dieline
    • Markets
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Printer & specs, Colour codes.

  • Label (bottle, jar, can)20 questions
    Read the label (bottle, jar, can) example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Products
    • Formats
    • Material & finish
    • Print process
    • Mandatory content
    • Handover
    • Label size
    • Conditions
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Printer & specs, Colour codes.

Books & publications

6 kinds
  • Book cover21 questions
    Read the book cover example

    4 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Handover
    • Trim, pages & spine
    • Cover parts
    • Cover text
    • Printed by
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

  • Book layout / typesetting19 questions
    Read the book layout / typesetting example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Handover
    • Manuscript
    • Editions
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

  • Magazine18 questions
    Read the magazine example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Handover
    • Structure
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

  • Catalogue19 questions
    Read the catalogue example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Handover
    • Items to lay out
    • Product data
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

  • Brochure18 questions
    Read the brochure example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Format & extent
    • Binding
    • Content
    • One-off or series
    • Handover
    • Folding & pages
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

  • Podcast / album cover16 questions
    Read the podcast / album cover example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Where it's used
    • Handover
    • Platforms & size
    • Series
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Print run & paper, Printer & specs, Colour codes.

Apparel & merch

3 kinds
  • T-shirt design18 questions
    Read the t-shirt design example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Items
    • Print method
    • Placement & size
    • Color limits
    • Handover
    • Garment
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Printer & specs, Colour codes.

  • Merch (hoodie, mug, tote, cap)17 questions
    Read the merch (hoodie, mug, tote, cap) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Items
    • Print method
    • Placement & size
    • Color limits
    • Handover
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Printer & specs, Colour codes.

  • Stickers16 questions
    Read the stickers example

    3 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Handover
    • Cut & finish
    • Size & quantity
    • Material
    • Palette
    • Print colors
    • Budget
    • Timeline
    • Do's & Don'ts

    Asked only when an earlier answer calls for it: Printer & specs, Colour codes.

Presentations

2 kinds
  • Pitch deck18 questions
    Read the pitch deck example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Purpose
    • Length
    • One-off or template
    • Tool
    • Presented or sent
    • Content
    • The ask
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Presentation / slide template18 questions
    Read the presentation / slide template example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Purpose
    • Length
    • One-off or template
    • Tool
    • Presented or sent
    • Content
    • Master slides
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Video & motion

5 kinds
  • Explainer video20 questions
    Read the explainer video example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Handover
    • Where it plays
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Social video / reel21 questions
    Read the social video / reel example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Handover
    • Where it plays
    • Single or series
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Ad spot / commercial21 questions
    Read the ad spot / commercial example

    2 questions asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Handover
    • Where it runs
    • Usage rights
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Motion graphics / animation20 questions
    Read the motion graphics / animation example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Script
    • Footage
    • Voice & subtitles
    • Handover
    • Where it plays
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Logo animation17 questions
    Read the logo animation example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Type
    • Length & cut-downs
    • Formats
    • Treatment
    • Handover
    • Logo files
    • Where it plays
    • Sound
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Campaign

3 kinds
  • Campaign (multi-channel)17 questions
    Read the campaign (multi-channel) example
    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Campaign goal
    • Channels
    • Formats
    • Key message
    • Run time
    • Voice
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Social content package19 questions
    Read the social content package example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Campaign goal
    • Channels
    • Formats
    • Key message
    • Run time
    • Voice
    • Volume
    • Platforms
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts
  • Social profile & banners14 questions
    Read the social profile & banners example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • Formats
    • Voice
    • Profiles to cover
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

Something else

1 kind
  • Something else, describe it12 questions
    Read the something else, describe it example

    1 question asked only for this kind of projectthe rest are asked for every project

    • Brand
    • Category
    • Primary audience
    • Goals
    • Style
    • Typography
    • Logo files
    • What exactly
    • Palette
    • Budget
    • Timeline
    • Do's & Don'ts

In every set

Two questions no format asks in words.

Whatever you are briefing, you are asked what it should look like and, wherever the brand speaks, how it should sound. Written out, those are the two questions that produce the word premium and nothing else.

So style is asked in six pictures and voice with a sample sentence behind every option. The brief writes the professional term down afterwards, which means nobody has to know it to be understood.

How a form asks

Describe the desired visual style and art direction.

Which of these feels like the brand? Pick one or two.

Minimal & Bright
Playful & Vibrant
Elegant & Luxurious
Techy & Futuristic
Organic & Natural
Corporate & Trustworthy
What lands in the briefVisual style: Minimal & Bright, Elegant & Luxurious

Directions, not designs. Nobody has to agree on what editorial means, because nobody is asked to say it.

Brand · Voice

How does the brand speak to its customers? Pick one or two, and read how they sound.

ProfessionalFriendlyCasualCheekyTrustworthyFunnyConfidentEmpoweringElegantCreative
Confident sounds like this
This is the best version of this product on the market. Use it for a week and you will not go back.
What lands in the briefVoice: Confident

Every sample says the same thing in a different tone, so what stands out is the tone and not the content. Where their own website already says it, the question is answered before it is asked.

FAQ

Questions about the formats

What if my project type isn't listed?

Pick the closest one. The questions overlap more than the labels suggest, and every brief asks the same core set about goals, audience, scope, budget and tone.

Tell us what's missing and we'll add it. The list grows from what people actually brief.

Can I change the type after I start?

Yes. Your answers to the shared questions are kept, and only the type specific ones change.

Nothing is lost, and nothing has to be typed again.

Are these the real questions?

They're read straight out of the engine, so what you see on this page is what you would actually be asked.

How many of them you get depends on your material. Anything your website or your files already answered is filled in before the conversation starts.

Can one brief cover several deliverables?

Yes, and a campaign or a brand guide is built that way. Pick the type that describes the whole job rather than one piece of it.

For genuinely separate projects, separate briefs are clearer, and they cost nothing.

Is it really free?

Yes, and it doesn't expire. You can brief as many projects as you like, finish all of them, export the PDF and share the link, without a card.

One thing is metered, because it costs us money every time: reading your sources. Crawling a site and looking at uploads runs 5 times a month and resets on the first. Writing, editing, exporting and sharing are never counted.

All questions and answers

Yours takes about five minutes.

Paste a link and whatever notes you have. Sosai reads them first and only asks what is still missing.

Built in Zurich. Free, no card.