Jandi sells fully curated experience bundles for solo moments, couples, families and friends, spanning indoor, outdoor and seasonal adventures across Switzerland. The brand's social presence has drifted out of sync with mismatched avatars, a banner showing a discontinued product, and an empty YouTube page. This project rebuilds every profile into one clean, consistent identity that looks intentional wherever a buyer or customer finds it.
Overview & Goals
- Replace the outdated, mismatched avatar set across all five channels with one consistent mark
- Fix the LinkedIn banner so it reflects the current offering, since retail buyers check this page before meetings
- Fill the empty YouTube page with proper channel artwork
- Establish a coherent, repeatable system so every channel feels like the same brand at a glance
Budget & Timeline
All five channels launch together within the four week window rather than staggered, since the goal is a single consistent relaunch. Given how much LinkedIn matters for retail buyers, that banner and avatar should be finalized first and used to lock the system before the remaining channels follow.
Campaign plan
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Formats
- Avatars at every required size, channel banners, story highlight covers, and a link page header. Delivered as one editable source file per channel.
- Voice
- Friendly, Casual
- Profiles to cover
- LinkedIn, YouTube, Instagram, Facebook, Pinterest
Target Audience
Jandi speaks to people across Switzerland looking for ready-made experience gifts, whether for a solo treat, a couple's outing, a family day or a night with friends. On top of that, LinkedIn carries extra weight: it's where retail buyers form their first impression before a meeting.
Brand Story & Voice
Jandi's voice stays friendly and casual, the kind of brand that hands you a good idea for the weekend without overthinking it. The visual system should carry that same ease: bright, minimal and organic, never stiff or corporate, even on the professional-facing LinkedIn page.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Our profiles were set up in an afternoon two years ago and never touched. Different avatars on each channel, a LinkedIn banner still showing a product we discontinued, and a YouTube page with no art at all. We want the whole set done properly and handed over as files we can re-export when a channel changes its crop next year, which it will. German where there is any text.
Scope & Deliverables
- Avatar set sized for every required platform, built to hold up at a 32 pixel circle
- Channel banners for LinkedIn, YouTube, Instagram, Facebook and Pinterest
- Instagram story highlight covers
- Link page header
- One editable source file per channel with safe areas marked for future re-exports
Do's & Don'ts
Do
- Design the avatar so it reads clearly even shrunk to a 32 pixel circle
- Supply source files with safe areas marked so the team can re-export independently
- Treat the LinkedIn banner as the flagship asset, since it's the first thing retail buyers see
- Keep the existing color palette and typography intact across every asset
Don't
- Don't place text in the corners of any banner, crop behavior varies by platform
- Don't create a different mark per channel, the brand must read as one identity everywhere
- Don't introduce new colors or typefaces outside the current system