emparo needs a standalone company site that sits beside the shop, not inside it, giving suppliers, applicants and journalists the answers they cannot currently find: who emparo is, how products get chosen, where shipments originate and how returns actually work. The site carries the same visual language as the shop but speaks with its own voice, corporate, calm and built for people evaluating the company rather than buying from it.
Overview & Goals
- Launch a standalone corporate site that reads as one company with the shop, not a landing page for it
- Explain the sourcing and selection process, shipping origin and returns policy in plain, confident language
- Give job applicants a clear, credible reason to apply ahead of the autumn hiring round
- Give journalists fast access to company facts, contacts and press material without digging through product pages
Budget & Timeline
Work opens with German copywriting and page architecture, since every other language depends on that source text being locked first. Design and the shared navigation system follow in parallel with translation, then build and content population, leaving a final week for review, press material and QA before launch, timed to land before the autumn hiring round opens.
Target Audience
Three professional audiences, none of them shoppers, all needing clarity and proof of legitimacy before they act: apply, partner or publish.
Site & build
- Site type
- Marketing site
- Features
- Multilingual, Blog / news, Newsletter signup, Contact forms
- Languages
- German, French, Italian and English, same as the shop. German is written first and the others are translated from it, never the other way around.
- Key pages
- Home, how we select what we carry, shipping and returns explained plainly, about the company, jobs, press, contact.
- Content
- Has to be created
- Voice
- Trustworthy, Elegant
Brand Story & Voice
emparo is a Swiss retailer built on careful selection rather than volume, and the company site should carry that same restraint: no noise, no filler, every page earning its place. The story is one of quiet competence, a company confident enough not to oversell itself.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Everything we have online today is the shop. There is no place that says who we are, which is starting to cost us: suppliers ask who they would be selling through, job applicants find a product listing, and journalists find nothing at all. We want a small company site next to the shop, not inside it. It should explain how we select what we carry, where we ship from, how the exchange policy actually works, and who is behind it. Four languages like the shop. The shop itself is out of scope here, but the two have to look like the same company.
Scope & Deliverables
- Standalone marketing website in German, French, Italian and English, translated from German source copy
- Full page set: home, how we select what we carry, shipping and returns explained plainly, about the company, jobs, press, contact
- Blog and news module for ongoing company updates
- Newsletter signup and contact/application form integration
- Editorial copywriting for all key pages, written to be created from scratch
- Visual system for imagery that works without a warehouse shoot, or art direction for a half-day shoot if commissioned
- Shared navigation logic and shop linkage so the two sites read as one company
Do's & Don'ts
Do
- Link into the shop from every page, without letting the company site feel like a funnel toward it
- Write the returns policy in plain language, since it is the single most asked question across all three audiences
- Keep one navigation logic across both sites so the company feels unified, not fragmented
- Write German first and treat French, Italian and English strictly as translations of it
Don't
- Do not use stock photography of warehouses or smiling call centre staff
- Do not build a second navigation system or a separate visual language from the shop
- Do not let any page read as a sales landing page for the shop
- Do not translate into German from another language, German is always the source