Emparo needs a small, trustworthy company site that lives beside its existing shop rather than inside it, giving suppliers, job applicants and journalists a place to understand who the company is, how it sources what it sells, and how it operates. The site should read as the calm, corporate counterpart to the shop's retail energy, sharing its visual language so the two feel like one company, not two brands.
Overview & Goals
- Give suppliers, applicants and journalists a dedicated home for company information that the shop's product listings cannot provide.
- Explain sourcing, shipping and the returns policy in plain, confident language, since returns are the most common question.
- Launch in four languages, German first with French, Italian and English translated from it, matching the shop's language structure.
- Ship in time for the autumn hiring round without disrupting the existing shop's URLs or navigation logic.
Budget & Timeline
The eight weeks should move quickly from content and structure to design and build, with enough runway before the end to review German copy first, translate into French, Italian and English, and go live ahead of the autumn hiring round without touching the shop's existing URLs.
Site & build
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Site type
- Marketing site
- Platform
- Not decided yet
- Features
- Multilingual, Blog / news, Newsletter signup, Contact forms
- Languages
- German, French, Italian and English, same as the shop. German is written first and the others are translated from it, never the other way around.
- Key pages
- Home, how we select what we carry, shipping and returns explained plainly, about the company, jobs, press, contact.
- Content
- Has to be created
- Handover
- Design and build
- Voice
- Trustworthy, Elegant
- Existing site
- Yes, and its pages must keep their addresses
Target Audience
Everyone landing on this site already knows the shop; what they are missing is the company behind it. They arrive looking for credibility, clarity and a fast answer, not another product feed.
Brand Story & Voice
Emparo sells home, kitchen, tech, sport and garden products through its shop, but this site tells the story the shop cannot: who selects the range, where it ships from, how returns work, and who stands behind the company. The tone should feel considered and unhurried, the corporate reflection of a brand that already knows how to sell.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Everything we have online today is the shop. There is no place that says who we are, which is starting to cost us: suppliers ask who they would be selling through, job applicants find a product listing, and journalists find nothing at all. We want a small company site next to the shop, not inside it. It should explain how we select what we carry, where we ship from, how the exchange policy actually works, and who is behind it. Four languages like the shop. The shop itself is out of scope here, but the two have to look like the same company.
Scope & Deliverables
- Corporate marketing site design and build, sitting beside the existing shop
- Seven key pages: home, how we select what we carry, shipping and returns explained plainly, about the company, jobs, press, contact
- Multilingual setup for German, French, Italian and English, with German as the source language
- Blog and news section for ongoing company updates
- Newsletter signup and contact forms
- New content written from scratch across all key pages
- Photography direction that works without a dedicated shoot, or a simple half-day session at the warehouse
- Preservation of all existing page addresses on the current site
Do's & Don'ts
Do
- Link into the shop from every page, without turning the company site into a landing page for it
- Write the returns policy in plain, direct language, since it is the single most asked question
- Keep one shared navigation logic across both sites so they read as one company
- Reuse the current palette, type and logo so the two sites feel visually continuous
Don't
- Do not use stock photography of warehouses or smiling call centre staff
- Do not build a second, competing navigation structure
- Do not change or break any existing shop page addresses
- Do not let the company site drift into shop-style product marketing