Jandi turns curated experience bundles into a moment worth sharing, and this series bottles that first moment of opening the box. Eight distinct boxes, one consistent visual system: a single table, one light, one camera position, so the range feels like one series rather than eight separate shoots. Built to work as organic content and as paid media without losing the unboxing format that already performs for the brand.
Overview & Goals
- Produce a cohesive video series across eight different boxes that reads as one unified brand moment
- Deliver assets that work natively as organic social content and as paid ads without rework
- Keep the unboxing hook intact: the first second shows something opening, no presenter, no voice-over
- Build a flexible asset library with subtitled and clean versions ready for multiple placements and cut-downs
Budget & Timeline
Two shoot days in August capture all eight boxes on a single table, light and camera setup. Editing, subtitling and cut-downs follow, with every file across every box and format delivered by 10 September.
Video delivery
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Type
- Social / reel
- Length & cut-downs
- Around 25 seconds each, with a 12 second cut-down for stories and a 6 second version for pre-roll. Eight boxes, so 24 files in total.
- Formats
- 9:16, 1:1, 4:5
- Treatment
- Live action
- Script
- Rough idea only
- Footage
- Needs shooting
- Voice & subtitles
- No voice-over. German subtitles burned in, since almost all of it is watched without sound, plus a clean version without subtitles for reuse.
- Music
- Licensed track needed
- Handover
- Final files only
- Where it plays
- Instagram, TikTok
- Single or series
- A series
Target Audience
People choosing a curated experience bundle as a gift or as personal downtime, actively looking for a break from their phone rather than more time on it.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
The unboxing videos are the only thing on our channels that reliably works, and we shoot them on a phone on the packing table. We want a proper set of eight short vertical videos, one per box, that we can run as ads as well as organic posts. They should not look like advertising and they should not have a presenter. The box, two hands, a table, and whatever is inside. German subtitles, no voice-over.
Scope & Deliverables
- A series of unboxing reels covering all eight boxes on one consistent set
- Story and pre-roll cut-downs of each reel
- Subtitled versions in German plus clean versions without subtitles for reuse
- Delivery across 9:16, 1:1 and 4:5 for Instagram and TikTok
- Licensed music track cleared for paid and organic use
- Final files only, ready to publish
Do's & Don'ts
Do
- Open on something being opened in the first second, that is the entire hook
- Shoot all eight boxes on one consistent setup across the two shoot days
- Let the contents of each box actually be seen, not just implied
- Keep the pacing calm enough to read as one series across all eight boxes
Don't
- Do not use a presenter or add voice-over
- Do not cut so fast that the box contents become unreadable
- Do not let the eight boxes feel like eight unrelated shoots
- Do not deviate from the unboxing format that already performs for the brand