Sosai for briefing a designer
Every project briefed the same way.
You commission design a few times a year, and rarely twice with the same person. Nobody expects you to know what a lettermark is, or what a rebrand should cost. Sosai asks in plain language, reads what you already have, and hands you a brief a professional can actually quote against.
Free to use, PDF included. Pro is $29 a month, for the ready job post text and your own name on it.
How a form asks
Describe the desired visual style and art direction.
Which of these feels like the brand? Pick one or two.
Minimal & Bright
Playful & Vibrant
Elegant & Luxurious
Techy & Futuristic
Organic & Natural
Corporate & TrustworthyDirections, not designs. Nobody has to agree on what editorial means, because nobody is asked to say it.
Today
Every project starts from a blank message and whatever you remember to mention. Four quotes come back that are impossible to compare, and three weeks in it turns out they understood something else. The revisions are billed to you.
With Sosai
Every project starts from the same set of questions, in your own words and your own colours. You send the same brief to all four, they quote against the same facts, and the next project starts where this one left off.
Start with what you have
Your own website is most of the answer.
Paste the link. Sosai reads the page, measures the colours you actually use and picks up the words you already say about yourself. Most of the brief is filled in before you type anything.
Add whatever else is lying around: a PDF, screenshots of things you liked, the message you started writing and gave up on. None of it needs to be tidy.
- Brandemparo
- CategorySwiss online retail
- Primary audienceSwiss shoppers, 18 to 60
- GoalsLaunch a new shop nationally
- TonePremium · Trustworthy
- Campaign goalAwareness
- ChannelsPaid social
- Do's & Don'tsAll assets in DE, EN, FR, IT
- Formats
- Key message
- Run time
- Budget
Six questions left. Those are the ones Saya asks.
When you get stuck
You are allowed to not know the answer.
Some questions are genuinely hard. What is the one thing this has to say? What tone? On those, press Help me, Saya and talk it through in a few sentences. It asks what you would be asked in a good kickoff meeting.
It proposes wording. You decide whether that is what you meant. Nothing is written into your brief unless you press the button.
Brand · Step 6 of 12
What is the one thing this has to say?
What do people say about you after they have worked with you once?
no idea really. that we deliver faster than the others i guess
That is the thing, then. Faster is a claim everyone makes, so we should say what makes it true for you.
Suggested answer
Everything ships from stock in Switzerland, so an order placed on Monday is used on Tuesday. Speed is the promise; the warehouse is the reason it holds.
Use this answerSaya proposes. Nothing reaches the brief until you press the button.
How it should sound
Read the tone before you choose it.
How your brand speaks is its own question, and one word is never enough to answer it. Confident means something different to you than to the designer reading it afterwards.
So every tone has a sample sentence behind it. Tap one and read how it sounds, tap a second to compare. All the samples say the same thing, so the only difference you hear is the tone.
Brand · Voice
How does the brand speak to its customers? Pick one or two, and read how they sound.
This is the best version of this product on the market. Use it for a week and you will not go back.
Every sample says the same thing in a different tone, so what stands out is the tone and not the content. Where their own website already says it, the question is answered before it is asked.
What you send out
A document, so the quotes are comparable.
Goals, audience, scope, budget, timeline, and the things to avoid, in the order a designer reads them. Your own words are quoted verbatim in a section Sosai is never allowed to rewrite.
Send it as a link or as a PDF, to one designer or to five. When someone quotes low because they misunderstood the scope, you both have the same page to look at. And the next brief is the same document with a different project in it, so the people you work with recognise it.
The same document either way. On Pro it carries your logo and your colour; on the free plan it carries the Sosai mark. It stays online until you withdraw it.
Or post it publicly
The same brief, in the shape a marketplace asks for.
When you are not sending it to three studios you already know, you are pasting a description into a form. Sosai builds that text out of the briefing you just finished: what the project is, who it is for, what has to be delivered, the measured brand colours, the budget and the timeline.
It is assembled from your answers rather than written again, so it can never say something the document does not. Copy it into a job board, a marketplace or an email, and the people who answer are quoting against the same facts. That one is a Pro feature, and it is the one worth Pro on this side of the table.
Your finished brief
Brand identity · emparo
Brand identity for emparo ABOUT THE PROJECT A Swiss online retailer going national needs one identity that holds across shop and packaging. WHO IT IS FOR Swiss shoppers, 18 to 60. WHAT WE NEED DELIVERED - Logo and identity system - Packaging for three lines STYLE Style: Minimal & Bright, Elegant & Luxurious. Brand colours: #5E7A64, #C6A86A. BUDGET AND TIMELINE Budget: $8,000 Timeline: before the March fair
Built from your answers, not written again by a model. A posting that contradicts the brief would be worse than no posting, so nothing here can say something the document does not.
What it costs
Free, for every project you commission.
Brief as many projects as you like, finish all of them, export the PDF and send the link. No card, no expiry, and nothing that stops working after the third one.
The only thing metered is reading your sources, five times a month. Pro adds the job post text and puts your own name on what you send out.
Your plan
Free- BriefingsUnlimited
- PDF exportIncluded
- Public share linkPermanent
Resets on the 1st. Nothing else here is counted.
Free is not a trial and does not expire. No card, no time limit, and the briefing you finish today is still yours next year.
39 formats
Read one before you write one.
You do not have to know what a designer needs to hear. Pick the thing you actually want made, answer what is asked, and this is the document that comes out.
Saya is AI. It works for you, not instead of you.
We are not going to pretend otherwise. Saya reads what your client sent, asks what is still missing, and talks a question through when someone gets stuck on it. That is the whole job. Here is what it will not do, and these are commitments, not preferences.
It does not design.
No generated logos, no generated layouts, no generated images. Sosai produces a brief. The design is your work, and it stays your work.
It does not talk to your client without you.
You decide when a briefing link goes out and you can withdraw it again. Nothing is sent on your behalf.
It never invents a fact.
Colours are measured off the page. Text is read, not imagined. Where the model infers something, the field says so until you confirm it.
It says when it cannot read something.
A scanned PDF with no text layer gets reported as unreadable rather than guessed at. We would rather tell you than fill a gap with fiction.
Pricing
Free to brief. Pro to deliver.
Free
Brief as much as you like. The whole engine, nothing held back.
- Unlimited briefings, finished and shared
- The full briefing, on screen and as a PDF
- Public share link that stays live for good
- 5 source analyses a month
- Carries the Sosai mark
Sosai Pro
For the work that leaves your studio under your own name.
- Your client fills the briefing in, under your brand
- Full white-labeling: your logo and colour
- Sources read without a monthly limit
- A job post text, ready for a marketplace form
We set out to build the most thorough creative briefing engine there is.
Not the fastest to a page of text. Plenty of tools do that, and most of them are free, because generating text is no longer difficult.
We wanted the one that actually reads what your client sent, measures what can be measured, and admits the rest. Whether we managed it is not ours to say.
Judge it by the first briefing you make. It takes about five minutes.
Built in Zurich. Free to use, no card.