Jandi is a curated experience brand, not a product brand, and this merch range should feel like an extension of that warmth rather than a product line. The pieces exist purely as a thank you: something to hand to a loyal customer or a fair visitor that carries the brand's spirit without shouting its name. The tote is the flagship of the set and deserves the lion's share of the design attention.
Overview & Goals
- Give existing customers a tangible thank you that deepens their attachment to the brand
- Provide a memorable giveaway for the two fairs Jandi attends
- Keep the range firmly non-commercial: no pricing logic, no upsell pressure
- Make the tote strong enough to work as a standalone piece of design, with the other items adapted from it
Budget & Timeline
Artwork needs to be ready for the supplier within five weeks, giving enough lead time for screen printing and embroidery so that mugs, totes, caps and stickers arrive before the autumn fair.
Apparel production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Items
- Mug, Tote bag, Cap, Sticker
- Print method
- Screen print
- Placement & size
- Tote: one print, roughly 22 cm wide, positioned low rather than centred. Mug: a wrap of about 20 by 8 cm, readable from the side while it sits on a desk. Cap: embroidered front panel, no more than 6 cm wide.
- Color limits
- Two spot colours maximum on the tote so it stays affordable, one colour on the cap. The mug can take three. Nothing that needs a white underbase on a coloured garment.
- Sizes & run
- Tote in one size, cap in one adjustable size, mug in 350ml. First run 500 totes, 300 mugs, 200 caps, 3000 stickers.
- Handover
- The designer organizes printing
- Print colors
- Only screen colors
Target Audience
The range speaks to people who already love Jandi and to strangers meeting the brand for the first time at a fair table. Both groups should want to keep and use the item regardless of whether they know the brand.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- 916f4dC0 M31 Y67 K49
- f2f2f7C0 M0 Y0 K3
- 1a1c1eC0 M0 Y0 K91
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Jandi sells experiences rather than products: curated boxes for a Sunday morning, a games evening, a balcony vegetable patch. Our customers are unusually attached to the brand and keep asking for things they can actually keep, which is why we want a small merch range. It is not a revenue line, it is a thank-you and a giveaway at the two fairs we do. Nothing with a big logo on the chest. Everything we make in German-speaking Switzerland where we can, and everything has to fit inside a box we already ship.
Scope & Deliverables
- Tote bag design, treated as the primary piece
- Mug wrap design adapted from the tote concept
- Cap embroidery design adapted from the tote concept
- Sticker design adapted from the tote concept
- Print ready artwork prepared for screen print and embroidery production
- Designer to organize and oversee printing with the supplier
Do's & Don'ts
Do
- Design something a person would carry even if they had never heard of Jandi
- Keep every item within the dimensions of the medium box
- Give the tote the most design attention since it is the item that matters most
- Work within the current type and colour palette so the range feels unmistakably Jandi
Don't
- Do not put the full logo on the front of anything
- Do not design for a garment colour that cannot be reordered reliably
- Do not treat this as a revenue line or price it like one
- Do not use print effects that need a white underbase on coloured garments