Jandi's autumn fair merch turns loyal customers into walking ambassadors, not through a logo dump but through a small object worth keeping. The tote is the anchor of the set: mug, cap and sticker follow its lead, all built around the same organic, unbranded confidence. This is a thank you, not a sales push, so it has to earn its place in someone's daily rotation.
Overview & Goals
- Give existing customers a genuine thank-you gift they would use even without the Jandi connection
- Make the tote the flagship piece and let the other items support it rather than compete with it
- Keep production simple and affordable across screen print and embroidery without sacrificing quality
- Deliver a complete, reorderable set in time for the autumn fair
Budget & Timeline
Budget$6,000
Timeline5 weeks to artwork
Apparel production
- Items
- Mug, Tote bag, Cap, Sticker
- Print method
- Screen print
- Placement & size
- Tote: one print, roughly 22 cm wide, positioned low rather than centred. Mug: a wrap of about 20 by 8 cm, readable from the side while it sits on a desk. Cap: embroidered front panel, no more than 6 cm wide.
- Color limits
- Two spot colours maximum on the tote so it stays affordable, one colour on the cap. The mug can take three. Nothing that needs a white underbase on a coloured garment.
- Sizes & run
- Tote in one size, cap in one adjustable size, mug in 350ml. First run 500 totes, 300 mugs, 200 caps, 3000 stickers.
Target Audience
The recipients are already customers, met face to face at Jandi's two annual fairs. They know the brand and are attached to it, so the merch does not need to explain Jandi, it needs to reward them for already being part of it.
Repeat Jandi box subscribers attending the fairsHighly engaged customers who talk about the brand to othersFair attendees receiving merch as an on-the-spot thank-you or giveaway
Style
Handwritten ScriptWarm PhotographyRounded ButtonsSoft Neutral BackgroundPlayful Wellness
Colour
Measured on the material you sent
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References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Jandi sells experiences rather than products: curated boxes for a Sunday morning, a games evening, a balcony vegetable patch. Our customers are unusually attached to the brand and keep asking for things they can actually keep, which is why we want a small merch range. It is not a revenue line, it is a thank-you and a giveaway at the two fairs we do. Nothing with a big logo on the chest. Everything we make in German-speaking Switzerland where we can, and everything has to fit inside a box we already ship.
Scope & Deliverables
- Tote bag artwork, treated as the hero piece and given the most design attention
- Mug wrap artwork adapted from the tote concept
- Embroidered cap artwork adapted from the tote concept
- Sticker artwork as a small giveaway companion piece
- Print-ready files and colour separations handed off to the supplier
Do's & Don'ts
Do
- Design something a person would carry even if they had never heard of Jandi
- Keep every item within the dimensions of the medium box
- Keep the current palette intact rather than introducing new colours
- Treat the tote as the flagship and let other items adapt from it
Don't
- Do not put the full logo on the front of anything
- Do not design for a garment colour that cannot be reliably reordered
- Do not add a white underbase or any print process that inflates cost
- Do not treat this run as a revenue product, it is a thank-you gift