emparo is a Swiss e-commerce retailer shipping home, kitchen, tech, sport and garden products, and this project turns the mandatory return-process insert into a piece that actually earns its place in the parcel. Instead of reading like paperwork, it should greet the customer, explain the exchange process clearly, and quietly do double duty as a newsletter and referral touchpoint. The result needs to feel as trustworthy and tidy as the emparo brand itself.
Overview & Goals
- Make the mandatory return insert feel like a thank-you note rather than admin paperwork
- Explain the exchange process in one clear, readable paragraph
- Drive newsletter sign-ups and make the referral code impossible to miss and easy to type
- Keep the return steps on the outside, since that is what people open the insert for
Budget & Timeline
Print-ready files are due within four weeks so the piece can go into production ahead of the September restock, which is when the first run needs to ship.
Print production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Format
- A5 flat, folded to A6. One sheet, printed both sides.
- Where it's used
- Mailed
- Print run & paper
- Around 200,000 per year across four language versions, printed twice a year. Recycled uncoated 150gsm.
- Content
- Exists, needs rewriting
- Finishing
- Uncoated stock
- Handover
- Print-ready PDF for our printer
- Folding
- Half fold
- Print colors
- Only screen colors
Target Audience
The reader has just opened a parcel from emparo and is holding this insert in one hand. They are already a customer, so the tone should be warm and familiar rather than persuasive, and the information needs to be scannable for someone standing over an open box.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- 5e7a64C44 M0 Y51 K48
- c6a86aC0 M13 Y59 K24
- 1f2a26C0 M0 Y0 K88
- f2f2f2C0 M0 Y0 K4
- 757575C0 M0 Y0 K64
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Every parcel we ship goes out with a folded sheet that nobody designed. It explains the return process, and we want it to do more: thank the customer, explain the exchange right in one readable paragraph, and point at the newsletter and the referral code. Four language versions, printed in one run. It has to be cheap, because it goes into every single parcel, and it has to survive being read once and thrown away without feeling like junk while it is being read.
Scope & Deliverables
- Outside panel layout with return steps as the primary content
- Inside panel layout with thank-you message, exchange-process paragraph, newsletter call-out and referral code
- Rewrite and edit of existing copy for clarity and warmth
- Print-ready PDF built to the supplied fold and paper specifications
- Master file structure allowing the printer to swap only the text layer across four language versions
Do's & Don'ts
Do
- Put the return steps on the outside, since that is what people open it for
- Make the referral code impossible to miss and easy to type
- Keep the existing type, colors and logo consistent with the emparo brand
- Build one file structure that works across all four language versions
Don't
- Do not print a QR code without a written URL beside it
- Do not use a paper stock that feels like advertising
- Do not bury the return steps inside the fold
- Do not introduce new colors, type or a new logo treatment