Jandi needs a small booklet that lives inside every gift box and does the talking in the thirty seconds before the recipient lifts the lid: what Jandi is, why it exists, and what else is on offer. It should read as part of the gift, not a catalogue insert that fell in, and it needs to work as a template so future issues can slot into the same system without starting from zero.
Overview & Goals
- Introduce Jandi to someone who has never heard of the brand and did not choose this gift, in under thirty seconds of reading
- Make the booklet feel like part of the present: playful, warm, considered, not a sales leaflet
- Place the product range at the back, after the story has landed, with no prices to date it
- Build a reusable template so future issues can be produced without redesigning from scratch
Budget & Timeline
Content and structure need to be settled first, since both the copy and the page plan are still open. Once the story and range pages are locked, layout and the full width spread can move quickly, leaving enough time to prepare the print-ready PDF well ahead of the mid-September printer deadline, so boxes can ship from October.
Publication & print
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Format & extent
- A6 portrait, 12 pages including cover. Small enough to sit on top of the contents without covering them.
- Binding
- Saddle-stitched
- Content
- Both still need work
- Print run & paper
- 15,000 copies a year. Uncoated 120gsm inside, 250gsm cover, the same paper family as the box so it feels like it belongs.
- One-off or series
- Template for future issues
- Handover
- Print-ready PDF for our printer
- Folding & pages
- Twelve pages saddle-stitched, no folds beyond the spine. Spreads matter: the middle two pages are the only place we get a full width image.
- Print colors
- Only screen colors
Target Audience
The reader is not the buyer. They received a Jandi box as a gift, have no context, and are holding this booklet in the seconds before they open the contents. Everything has to work for a total stranger to the brand, quickly and warmly.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- 916f4dC0 M31 Y67 K49
- 1a1c1eC0 M0 Y0 K91
- f2f2f7C0 M0 Y0 K3
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
When a box is given as a present, the person receiving it has no idea what Jandi is. We want a small printed piece that goes inside every gift box and explains the idea in the thirty seconds before they open it: what this is, why it exists, and what else there is. It has to feel like part of the present rather than a catalogue that fell in. German, and it should still make sense in a year, so no seasonal references.
Scope & Deliverables
- Concept and structure for the gift box insert booklet
- Copywriting for cover, brand story, and range pages
- Full page layout using existing type and colour system
- Design of the single full width spread as a visual centrepiece
- Reusable template file for future issues
- Print-ready PDF prepared to printer specification
Do's & Don'ts
Do
- Write for someone who did not choose this and has never heard of Jandi before
- Put the product range at the back, after the story has been told
- Design it to feel like part of the gift, not an inserted catalogue
- Build it as a template that future issues can reuse
Don't
- Do not date it with a season or a year, it sits in stock for months
- Do not print prices, since they change and the booklet does not
- Do not front load the range before the reader understands what Jandi is
- Do not let the full width spread get lost among smaller layouts, it is the one big moment