Jandi needs a full quarter of social content built once and reused forever: a repeatable system, not a one-off campaign. The work centers on a single idea, one box, one afternoon, no screen, and leans hard into the unboxing and in-use content that already performs, never into anything that reads as an advertisement.
Overview & Goals
- Build brand awareness across Instagram and TikTok without producing a traditional ad
- Give the team a repeatable content structure so posting continues without a designer
- Double down on what already performs: unboxing footage and real use of the box
- Shift the last stretch of the quarter toward gifting occasions without breaking the system
Budget & Timeline
Templates are due by 15 September, with the first month of posts scheduled and ready before the quarter opens in October. The run itself covers October through December at roughly three feed posts a week plus stories, with the final three weeks shifting the same structure toward gifting content.
Campaign plan
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Campaign goal
- Awareness
- Channels
- Paid social, Email, Landing page
- Formats
- 9:16 video for reels and stories, 4:5 static for the feed, and a 1:1 carousel for the box contents. Every template needs a version with a price and one without.
- Key message
- One box, one afternoon, no screen. We do not sell eight objects, we sell the reason to put them on a table on a Sunday.
- Run time
- One quarter, October to December, roughly three posts a week plus stories. The last three weeks shift to gifting.
- Voice
- Friendly, Casual
- Volume
- 36 feed posts, 12 reel edits, 20 story frames and 6 carousels, delivered as editable templates plus the first month already filled in.
- Platforms
- Instagram, TikTok
Target Audience
People craving offline time and a break from their phone, whatever their life situation looks like that weekend.
Brand Story & Voice
Jandi does not sell eight objects in a box, it sells the reason to put them on a table on a Sunday. Every post should carry that single line of logic: one box, one afternoon, no screen.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We post irregularly and it shows. What works are the unboxing videos and the pictures of a box being used, what does not work is anything that looks like an advert. We want a content package for one quarter: enough posts that the team can run it without designing anything themselves, in a structure we can repeat. German. The awkward part is that we argue for spending less time on the phone, on a channel that exists to keep people on their phone, and we would rather face that than pretend it is not true.
Scope & Deliverables
- 9:16 video templates for reels and stories
- 4:5 static feed templates
- 1:1 carousel templates for box contents
- Price and no-price version of every template
- Editable template set built in the team's existing tool
- First month of content fully filled in and scheduled
- One-page written rule for what does and does not go on the feed
Do's & Don'ts
Do
- Design templates the team can fill in themselves, in whatever tool they already use
- Keep the product photography central, the boxes carry the design on their own
- Build every template around the one box, one afternoon, no screen message
- Write the feed rule so it survives team changes
Don't
- Do not make an advert out of every post
- Do not use a typeface that needs a per-post license
- Do not introduce new colors or typography outside what Jandi already uses
- Do not bury the product photography under graphic treatment