Jandi sells the pause, not the props: a quarter of social content that turns four curated boxes into a standing invitation to put the phone down for an afternoon. The package gives the team a full repeatable system, so every post through December looks considered without anyone opening a design file.
Overview & Goals
- Build awareness for Jandi as the antidote to screen time, not another lifestyle box brand
- Ship a content system the team can run solo, in their own tools, without a designer on call
- Keep product photography as the hero across every format, letting the boxes sell themselves
- Shift smoothly into a gifting register for the final three weeks without breaking the visual system
Budget & Timeline
Templates and the written feed rule are delivered by 15 September, with the first month of posts already scheduled before October begins. The quarter runs at roughly three feed posts a week plus stories through December, with the final three weeks shifting the same templates into a gifting register.
Target Audience
German-speaking customers who feel the pull of their phone and want a legitimate, curated reason to put it down for a few hours, alone, with a partner, or with people at a table.
Campaign plan
- Campaign goal
- Awareness
- Channels
- Paid social, Email, Landing page
- Formats
- 9:16 video for reels and stories, 4:5 static for the feed, and a 1:1 carousel for the box contents. Every template needs a version with a price and one without.
- Key message
- One box, one afternoon, no screen. We do not sell eight objects, we sell the reason to put them on a table on a Sunday.
- Run time
- One quarter, October to December, roughly three posts a week plus stories. The last three weeks shift to gifting.
- Voice
- Casual, Cheeky
- Volume
- 36 feed posts, 12 reel edits, 20 story frames and 6 carousels, delivered as editable templates plus the first month already filled in.
Brand Story & Voice
Jandi does not pitch eight objects in a box. It pitches the afternoon those objects create: a Sunday at the table, no notifications, one clear reason to stay present.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We post irregularly and it shows. What works are the unboxing videos and the pictures of a box being used, what does not work is anything that looks like an advert. We want a content package for one quarter: enough posts that the team can run it without designing anything themselves, in a structure we can repeat. German. The awkward part is that we argue for spending less time on the phone, on a channel that exists to keep people on their phone, and we would rather face that than pretend it is not true.
Scope & Deliverables
- Feed post template set, price and no-price versions
- Reel edit templates for 9:16 video
- Story frame templates for 9:16
- Carousel template for box contents in 1:1
- First month of content fully scheduled and filled in
- Written feed rule: a short, durable guide for what does and does not get posted
Do's & Don'ts
Do
- Keep the product photography central, the boxes carry the post
- Design every template to be filled in inside whatever tool the team already uses
- Write the feed rule once, so it holds even as the team changes
- Let some posts simply be the moment, not every post needs to sell
Don't
- Do not turn every post into an advert
- Do not introduce a typeface that needs per-post licensing
- Do not overwrite the current palette or logo direction
- Do not let the gifting shift in the last three weeks break the established system