Jandi needs a team shirt that works as hard as its people do at fairs and markets: instantly recognizable, never stiff, and able to answer the question every visitor asks before anyone opens their mouth. Instead of a logo, three words carry the brand's core idea, time away from the screen, across a chest print and a back print built to be read from across a busy hall.
Overview & Goals
- Make the six team members and packing crew instantly recognizable as Jandi at fairs and markets
- Replace the logo with a three word statement of the brand's core idea
- Keep the design casual and personal, never reading as a corporate uniform
- Build artwork that reprints cleanly twice a year on light and dark garments alike
Budget & Timeline
Artwork needs to be finished and at the printer within three weeks so the shirts and hoodies are ready in time for the Zurich fair in October. The same files are built to be reordered twice a year without new artwork, keeping future runs quick and cheap.
Apparel production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Items
- T-shirt, Hoodie
- Print method
- Screen print
- Placement & size
- Left chest, about 8 cm wide, plus one print across the upper back that can be read from four metres away at a fair. Nothing across the stomach.
- Color limits
- Two colours maximum. It has to work on both a light and a dark garment without a second artwork, so no gradients and no thin outlines.
- Sizes & run
- XS to 3XL in a unisex cut, plus a fitted cut in XS to XL. First run 60 shirts and 20 hoodies, reordered twice a year.
- Handover
- The designer organizes printing
- Garment
- Stanley/Stella Creator in heather grey and deep black, 180gsm organic cotton, and the Cruiser hoodie in the same two colours. Both are stocked locally, which is why they are the blanks we can reorder in three days.
- Print colors
- Only screen colors
Target Audience
The people wearing this shirt are the brand at that moment: six team members and the packing team who stand at fair booths for hours, fielding the same questions from the same curious crowd.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- 916f4dC0 M31 Y67 K49
- f2f2f7C0 M0 Y0 K3
- 1a1c1eC0 M0 Y0 K91
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We need a shirt for the six of us to wear at fairs and markets, and for the packing team who asked for one. It should read as staff without reading as uniform, so people at a fair know who to ask a question. Our whole idea is time away from the screen, and the shirt is a chance to say that in three words rather than with a logo. German wording. We print small runs with a shop in Winterthur, so whatever is designed has to be printable there without a special setup.
Scope & Deliverables
- Left chest print artwork, sized for both garments
- Upper back print artwork, legible at four metres
- Two colour screen print files for T-shirt and hoodie
- Print ready files prepared for the designer's chosen printer
Do's & Don'ts
Do
- Make the back print legible across a busy fair hall, that is its only job
- Keep all wording in German for the German speaking customer base
- Design artwork that reads cleanly on both heather grey and deep black
- Let the three word statement carry the brand idea in place of a logo
Don't
- Do not print a website address on the shirt
- Do not design anything that only works on a white background
- Do not use gradients or thin outlines that will not hold in two colour screen print
- Do not let the design read as a stiff, corporate uniform