Jandi's fair shirt has one job: let people at a booth instantly spot staff, and answer the question everyone asks, all without a logo or a uniform feel. Two colours, screen printed onto Stanley/Stella blanks, it has to read from four metres away and still feel like something the team would wear off duty.
Overview & Goals
- Make the six core team members and the packing crew instantly recognisable as staff, without looking like a uniform
- Replace the logo with a three word German statement that captures time away from the screen
- Guarantee back print legibility from four metres in a busy hall, that is its only job
- Build one two colour artwork that works cleanly on both heather grey and deep black, no gradients, no thin lines
Budget & Timeline
Artwork is finalised and approved this week, screen printing follows immediately after, and finished shirts and hoodies are at the printer within three weeks so the full run is ready to wear at the Zurich fair in October.
Apparel production
- Items
- T-shirt, Hoodie
- Print method
- Screen print
- Placement & size
- Left chest, about 8 cm wide, plus one print across the upper back that can be read from four metres away at a fair. Nothing across the stomach.
- Color limits
- Two colours maximum. It has to work on both a light and a dark garment without a second artwork, so no gradients and no thin outlines.
- Sizes & run
- XS to 3XL in a unisex cut, plus a fitted cut in XS to XL. First run 60 shirts and 20 hoodies, reordered twice a year.
- Garment
- Stanley/Stella Creator in heather grey and deep black, 180gsm organic cotton, and the Cruiser hoodie in the same two colours. Both are stocked locally, which is why they are the blanks we can reorder in three days.
Target Audience
The wearers are the audience first: six team members plus the packing team, standing for eight hour shifts at fairs and markets, fielding the same question over and over. The shirt works for them before it works for anyone watching.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We need a shirt for the six of us to wear at fairs and markets, and for the packing team who asked for one. It should read as staff without reading as uniform, so people at a fair know who to ask a question. Our whole idea is time away from the screen, and the shirt is a chance to say that in three words rather than with a logo. German wording. We print small runs with a shop in Winterthur, so whatever is designed has to be printable there without a special setup.
Scope & Deliverables
- Left chest mark, small and brand forward
- Upper back statement print, built for four metre legibility
- Two colour screen print artwork, tested on both light and dark garment
- Application across t-shirt and hoodie
- Print ready files handed to the local printer
Do's & Don'ts
Do
- Make the back print legible across a busy fair hall, that is its only job
- Keep all wording in German for the brand's German speaking customers
- Design so the artwork works identically on heather grey and deep black without a second version
- Keep the chest mark small and quiet, let the back carry the message
Don't
- Do not print a website address on the shirt
- Do not design something that only works on a white or light garment
- Do not put anything across the stomach
- Do not let the shirt read as a uniform, staff should still look like themselves