House of Goods is a Swiss brand house that builds and operates its own brands across online retail and software, and this pitch deck must carry that same operating discipline into the room. The autumn round replaces two years of patchwork slides with a single, disciplined narrative built around the portfolio numbers. It has to work equally well presented live and read cold as a PDF, since that is how half its audience will see it.
Overview & Goals
- Present the CHF 4 million ask with the same discipline House of Goods claims to run its portfolio with
- Replace two years of patchwork slides with one coherent, professionally designed narrative
- Build a single chart system that carries the portfolio numbers as the deck's central argument
- Design the appendix as a real extension of the deck rather than a dumping ground for leftover detail
Budget & Timeline
The deck needs to be presentation-ready ahead of the first investor meeting on 20 October, which sets the working backward point for design, review and final export.
Deck & delivery
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Purpose
- Investor pitch
- Length
- Fourteen slides in the main deck plus an appendix of about ten. It has to survive being read without us in the room, which is how half of it gets seen.
- One-off or template
- One-off deck
- Tool
- Keynote
- Presented or sent
- Both
- Content
- Rough outline exists
- The ask
- A CHF 4 million round to take three portfolio brands from validated to scaling, at a pre-money we will state on the second to last slide.
Target Audience
The deck speaks to private investors and family offices evaluating a CHF 4 million round, many of whom will only ever encounter it as a standalone PDF rather than in a live pitch.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We raise from a small circle of private investors and family offices, and the deck we use was assembled slide by slide over two years. It is thirty-one slides, three fonts and two different chart styles. We are going out again in the autumn and we would rather walk in with something that looks like the discipline we claim to run the portfolio with. The numbers and the story are ours to write, the structure and the look are the job here.
Scope & Deliverables
- 14-slide main investor deck built in Keynote
- Appendix of approximately 10 slides designed as a proper extension of the document
- One unified chart style applied consistently across all portfolio data
- Layout system optimized for both live presentation and standalone PDF reading
- One-off deck build using existing typography, palette and logo files
Do's & Don'ts
Do
- Design one chart style and use it everywhere, since the portfolio numbers carry the whole argument
- Make every slide readable as a standalone PDF on a laptop, since that is how it will mostly circulate
- Treat the appendix as a real, designed part of the document rather than as leftovers
Don't
- Do not rely on any build or transition that only works when presented live
- Do not put more than one idea on a single slide
- Do not let the deck read as another slide assembled piecemeal onto the last one