emparo turns a raclette or fondue grill into a full occasion for six guests, and this landing page is built to sell that occasion, not just the appliance. It arrives from paid social and the autumn newsletter already showing the grill on a table, and its job is to help visitors size their setup, compare grill types and add the right accessories before the December delivery cutoff. Swiss, seasonal, and built to sell an evening with friends.
Overview & Goals
- Convert paid social and newsletter traffic into an added-to-basket raclette grill
- Help visitors size the right equipment for their group with a glanceable, phone-first guide
- Make the delivery cutoff date impossible to miss so December buyers order in time
- Build a reusable page structure so next season's products swap in without a redesign
Budget & Timeline
Design work needs to wrap in time for a 1 October launch, since paid ads start the same week the page goes live. The page is design only, with a developer handling the build, so the handover should be clean and complete well before launch. Because the same structure needs to carry next season's products, the design should be finalised as a flexible template rather than a one-off page.
Site & build
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Site type
- Landing page
- Platform
- Not decided yet
- Features
- Multilingual, Newsletter signup, Search
- Languages
- German, French and Italian carry this one, English gets the same page but lower priority. French matters more than usual here, the season starts earlier in Romandie.
- Key pages
- One page: the occasion, a size guide by number of guests, the equipment comparison, the accessories, delivery cut-off dates, and a sticky call to action.
- Content
- Has to be created
- Handover
- Design only, our developer builds it
- Voice
- Friendly, Trustworthy
- Goal & traffic
- Add a raclette grill to the basket. Visitors arrive from the autumn newsletter and from a paid social campaign showing the grill on a table, so the page opens on that same picture.
Target Audience
People planning a raclette or fondue evening for a group, typically around six guests, who land on this page from paid social or search during the autumn and winter season. They are not comparing appliances for fun: they need to know what to buy, how much grill they need, and what else belongs on the table.
Brand Story & Voice
emparo is a Swiss retailer that sells the equipment for shared meals: home, kitchen, tech, sport and garden products, with raclette and fondue gear at the centre of this campaign. The brand's role here is to guide, not to lecture: it tells people exactly what they need for their table and removes the guesswork before the holidays.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Every year from October we sell an enormous amount of raclette and fondue equipment, and every year we do it from an ordinary category page that looks like every other category page. We want one seasonal page that sells the occasion rather than the appliance: what you need for six people, what the difference between the grill types is, what to buy with it. It has to work as an ad landing page too, because most of the traffic will arrive from paid social and search. Single page, four languages, live from the first of October.
Scope & Deliverables
- One-page landing page design: occasion hero, size guide, equipment comparison, accessories, delivery cutoff, sticky CTA
- Size guide component designed for instant comprehension on mobile
- Equipment comparison module for grill types
- Delivery cutoff date treatment placed for maximum visibility
- Sticky call-to-action design across the page
- Design accommodating German, French, Italian and English content, with French given priority
- Newsletter signup and search UI design
- Reusable design system and content structure for next season's product swap
Do's & Don'ts
Do
- Place the delivery cutoff date where it cannot be missed, since that is the main December worry
- Design the size guide so a group size can be understood at a glance on a phone
- Keep prices and content editable without developer involvement
- Open the page on the same product-on-table image used in the paid social campaign
Don't
- Do not build anything that requires a developer to change prices
- Do not use seasonal decoration that ties the page to one specific year
- Do not let appliance specs overshadow the occasion the page is meant to sell
- Do not design the page as a one-off: it must survive a product swap next season