Jandi brings curated experience gift bundles to Swiss lifestyle trade fairs, and the stand exists to recreate one moment: a visitor lifting the lid of a box to find a coffee grinder sitting next to a book. Everything else on the stand supports that reveal. The design stays minimal and bright with a playful, vibrant edge so the moment reads clearly even in a busy hall.
Overview & Goals
- Make the box-opening moment the physical and visual centre of the stand
- Keep the back wall message legible even when a table and two people block the lower half
- Build a system that survives two fairs and packs into a VW Caddy Maxi without a single panel left behind
- Stay independent of hall lighting, so the stand looks finished under any rig
Budget & Timeline
Design is agreed in July, production runs through August, and the stand debuts at the first fair in mid-September. The same set is reused as is at the second fair, so nothing in the build should assume a one-time use.
Print production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Format
- Back wall 6 x 2.5 m in three panels, two side elements 1 x 2.5 m, a counter front, and a hanging sign visible from the aisle.
- Where it's used
- Trade fair
- Print run & paper
- One set, reused at both fairs. Fabric prints on aluminium frames for the walls, rigid board only for the counter front.
- Content
- Has to be created
- Finishing
- Matte lamination
- Handover
- The designer organizes printing
- Size & site
- Six by three metres, corner plot open on two sides. Ceiling height 4 m, hanging allowed up to 3.5 m. Nothing may be fixed to the hall structure.
- Build
- Design only
- Rules & elements
- The fair uses its own system walls, 2.5 m high, graphics to be delivered four weeks ahead. We need the back wall, a counter front and one roll-up for the entrance.
- Print colors
- Only screen colors
Target Audience
Visitors walking the aisles of Swiss lifestyle trade fairs, curious but not yet convinced about experience gift bundles as a category.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- 916f4dC0 M31 Y67 K49
- f2f2f7C0 M0 Y0 K3
- 1a1c1eC0 M0 Y0 K91
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We take a stand at two Swiss lifestyle fairs a year and we have been borrowing furniture and taping up posters. This year we want a stand that can be built by two people in three hours and fits in the van. The boxes have to be openable on the stand, because the whole argument only lands when somebody lifts the lid and finds a coffee grinder and a book inside. German. Six by three metres, open on two sides, at both fairs.
Scope & Deliverables
- Back wall graphics across the fair's system wall panels
- Two side wall elements
- Counter front graphic
- Hanging sign visible from the aisle
- Entrance roll-up banner
- Print-ready files handed off four weeks before each fair
Do's & Don'ts
Do
- Design the back wall so the core message survives with a table and two people standing in front of it
- Plan a clear surface at waist height where an open box becomes the focal point
- Keep every panel and prop sized to fit in a VW Caddy Maxi with the weekend's stock
- Build the whole system around the box-opening reveal, not around it as an afterthought
Don't
- Do not print anything below 80 cm, furniture will hide it all day
- Do not design anything that depends on a specific hall lighting setup
- Do not fix anything to the hall structure itself
- Do not design a panel that cannot travel: if it does not fit the van, it does not exist