Emparo Basics needs one label system, not six separate labels, that can hold a growing line of household cleaning products in the same bottle shapes. The system has to read instantly on a crowded shelf next to established brands, then perform for months on a wet shower shelf, all while carrying three languages of mandatory text without shrinking the product name.
Overview & Goals
- Build a single modular label system that houses six launch products and scales to around twenty without redrawing the structure
- Write down a clear rule for how a new product takes its place in the system, so future additions are placement decisions, not design decisions
- Guarantee each product is identifiable by shape, name and layout alone, never by colour alone
- Fit German, French and Italian mandatory text plus hazard pictograms without shrinking the product name or fighting the pictogram placement
Budget & Timeline
Packaging production
- Products
- Six products at launch: washing up liquid, all-purpose cleaner, bathroom cleaner, laundry detergent, hand soap, glass cleaner. Growing to around twenty.
- Formats
- Label, Bottle
- Material & finish
- Self-adhesive paper on 500ml and 1000ml HDPE bottles, matte, no lamination. It has to survive wet hands and a shower shelf without curling.
- Print process
- Digital
- Mandatory content
- Product name, volume, the hazard pictograms and warning text required for cleaning products, ingredients, the filler address, batch code and a barcode. German, French and Italian on every label.
- Where it's seen
- On a shelf next to the established brands in the shop, then under a sink or on a shower shelf for the next six months.
Target Audience
Everyday households who buy basics on autopilot: they need to grab the right bottle at a glance, first on a shop shelf beside established brands, then later half asleep under a sink or on a shower shelf.
Brand Story & Voice
Emparo Basics is the no-fuss household line: honest, practical products that do their job without theatrics. The brand voice matches that promise, plain and dependable rather than decorative.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We are launching our own line of household basics under the name Emparo Basics: washing up liquid, all-purpose cleaner, laundry detergent, hand soap, six products to start and probably twenty within two years. They are filled for us in Switzerland and come in the same bottle shapes. We need a label system, not six labels. Somebody standing in their own bathroom has to see at a glance which bottle is which, and we have to be able to add a seventh product without redrawing anything.
Scope & Deliverables
- Label system architecture: grid, hierarchy and zones shared across all products
- Written rule for onboarding a new product into the system, covering naming, colour and layout
- Production-ready label files for the launch range
- Multilingual text hierarchy guide for German, French and Italian mandatory content
- Print-ready handoff files matched to the self-adhesive matte stock and digital print process
Do's & Don'ts
Do
- Build and document a repeatable rule for how a new product earns its place in the system
- Fit all three languages of mandatory text without shrinking the product name
- Design the hazard pictograms into the layout from the start, not around a finished design
- Keep the current palette but rely on layout and typography, not colour, to tell products apart
Don't
- Do not make colour the only way to distinguish two products
- Do not design anything that depends on a product photograph
- Do not treat the six launch labels as six separate design jobs
- Do not compromise pictogram size or placement for the sake of layout