Emparo Basics needs a label system, not six one-off designs, that lets a shopper standing in a Swiss supermarket or their own bathroom tell each product apart at a glance. The system has to hold six launch products today and quietly absorb a seventh, then grow toward twenty, without anyone redrawing the grid each time. Minimal, bright and organic in feel, it must carry German, French and Italian mandatory text and the required hazard pictograms without ever leaning on a photograph or on colour alone to separate products.
Overview & Goals
- Design one label system, built on a documented rule, that scales from six products to roughly twenty without redrawing existing labels
- Make each product instantly distinguishable on a shelf and under a sink using shape, layout and typography, not colour alone
- Fit German, French and Italian mandatory text on every label without shrinking the product name
- Design around the hazard pictograms as fixed, non-negotiable elements rather than minimising or hiding them
Budget & Timeline
The system itself is agreed in September, then the first six labels move to the filler by mid-October. The structure is built from the start to take on a seventh product, and eventually around twenty, without any of the six original labels being redrawn.
Packaging production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Products
- Six products at launch: washing up liquid, all-purpose cleaner, bathroom cleaner, laundry detergent, hand soap, glass cleaner. Growing to around twenty.
- Formats
- Label, Bottle
- Material & finish
- Self-adhesive paper on 500ml and 1000ml HDPE bottles, matte, no lamination. It has to survive wet hands and a shower shelf without curling.
- Print process
- Digital
- Mandatory content
- Product name, volume, the hazard pictograms and warning text required for cleaning products, ingredients, the filler address, batch code and a barcode. German, French and Italian on every label.
- Where it's seen
- On a shelf next to the established brands in the shop, then under a sink or on a shower shelf for the next six months.
- Handover
- Print-ready PDF for our printer
- Label size
- Around 90 x 60 mm on the glass jars, 60 x 40 mm on the small tins.
- Conditions
- Water or oil
- Print colors
- Only screen colors
Target Audience
The primary reader is someone at home, often with wet hands, glancing at a shower shelf or under-sink cabinet and needing to identify the right bottle in a second. The secondary reader is the same person minutes earlier, comparing Emparo Basics to established brands on a shop shelf.
Brand Story & Voice
Emparo Basics is a household product line filled in Switzerland, built to sit confidently next to established names while staying unmistakably itself once it is home. The brand's value is trustworthy clarity: a system that respects the shopper's time at the shelf and their safety at the sink.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- 5e7a64C44 M0 Y51 K48
- c6a86aC0 M13 Y59 K24
- 1f2a26C0 M0 Y0 K88
- f2f2f2C0 M0 Y0 K4
- 757575C0 M0 Y0 K64
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We are launching our own line of household basics under the name Emparo Basics: washing up liquid, all-purpose cleaner, laundry detergent, hand soap, six products to start and probably twenty within two years. They are filled for us in Switzerland and come in the same bottle shapes. We need a label system, not six labels. Somebody standing in their own bathroom has to see at a glance which bottle is which, and we have to be able to add a seventh product without redrawing anything.
Scope & Deliverables
- A documented label system with a written rule for placing new products
- Six launch labels: washing up liquid, all-purpose cleaner, bathroom cleaner, laundry detergent, hand soap, glass cleaner
- Trilingual layout template holding German, French and Italian mandatory text without shrinking the product name
- Pictogram placement guide respecting fixed hazard symbol size and position
- Print-ready PDF files handed off to the client's printer
Do's & Don'ts
Do
- Write down a clear rule for how a new product finds its place in the system
- Fit three languages of mandatory text without shrinking the product name
- Design the layout around the hazard pictograms rather than minimising them
- Choose materials and finishes that hold up to wet hands and a shower shelf without curling
Don't
- Do not rely on colour as the only way to tell two products apart
- Do not design anything that depends on a product photograph
- Do not treat the hazard pictograms as adjustable in size or position
- Do not design each product as a one-off, ignore the system