Jandi is retiring its printed circle seal for a proper sticker system: a one color seal that closes every box, and a themed sheet inside that customers actually want to peel and use. The set needs to feel minimal, bright and playful while staying instantly recognisable as Jandi across four different box themes.
Overview & Goals
- Replace the current printed seal with a die cut sticker that stays legible on kraft box board in a single colour
- Design four sheet variants, one per box theme, each carrying motifs tied to that box's content rather than a repeated generic design
- Include at least two no logo stickers per sheet so people use them on laptops and water bottles, not just fans of the brand
- Build a visual family so someone who buys two different boxes recognises the sheets belong to the same brand
Budget & Timeline
Print ready files are due within four weeks of kickoff so the seal and first sheet can go into production immediately after approval. The full four sheet family follows the same review cycle, with everything finished and handed to the printer in time for the first shipped boxes of the autumn restock.
Apparel production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Handover
- Print-ready PDF for our printer
- Cut & finish
- Kiss-cut on a sheet
- Size & quantity
- Round, 60 mm across. 2,000 to start.
- Material
- Paper, indoors
- Print colors
- Only screen colors
Target Audience
People who receive a Jandi box in the mail: buyers picking up a curated experience bundle for themselves, and gift buyers sending one to family or friends.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- 1a1c1eC0 M0 Y0 K91
- f2f2f7C0 M0 Y0 K3
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Every box we ship is sealed with a sticker, and right now it is a printed circle with the logo. We want a proper set: one seal that closes the box, and a small sheet of stickers inside that people actually keep and put on a laptop or a water bottle. The boxes each have a theme, so the sheet should have some relationship to what is inside rather than being the same for all of them. German wording where there is any.
Scope & Deliverables
- One box sealing sticker, single colour, legible on brown kraft
- Four themed sticker sheets, one per current box variant
- At least two logo free stickers per sheet designed to be kept and reused
- Print ready PDF files handed off in the printer's required format
Do's & Don'ts
Do
- Design at least two stickers per sheet with no logo at all, since those are the ones people actually use
- Keep the seal readable on brown kraft in a single colour
- Make each sheet's motifs speak to that box's specific theme
- Carry a shared visual thread across all four sheets so the family reads as one brand
Don't
- Do not use thin lines or type under 6 pt, the cutter cannot hold that detail
- Do not make a sheet that only makes sense to someone who already knows the brand
- Do not repeat identical motifs across different box themes
- Do not rely on printed colour variation, screen colours only