emparo needs a media-first ad spot that breaks Swiss shoppers out of their default habit of ordering from the big international marketplaces. The message is simple and practical: real products from a Swiss warehouse, delivered next day, no guessing where things come from. This is a trust and convenience story, not a discount pitch.
Overview & Goals
- Shift default online shopping behaviour by making Swiss warehouse and next day delivery the memorable takeaway
- Build trust through clarity, not promotions: no discount language, no price anchoring
- Make the first three seconds work with sound off and before the logo appears, since most views will be silent
- Deliver one flexible spot that holds up across pre-roll, social feed and a possible cinema slot
Budget & Timeline
Script is agreed by mid-August, the shoot happens in early September using the half day warehouse access plus stock and motion elements, and all deliverables are finished by 20 September. Media runs across YouTube pre-roll and Meta placements for six weeks starting 25 September, with a possible cinema slot in Zurich in December covered by the 30 second cut.
Video delivery
- Type
- Ad spot
- Length & cut-downs
- A 20 second main cut, plus 15 and 6 second versions for pre-roll, and a 30 second version for the cinema slot we may take in December.
- Formats
- 16:9, 9:16, 1:1
- Treatment
- Mixed
- Script
- Needs writing
- Footage
- Mixed
- Voice & subtitles
- German voice-over with a Swiss speaker, subtitled versions for French and Italian. Everything has to work silently, most of it will be watched without sound.
- Music
- Licensed track needed
- Where it runs
- YouTube pre-roll and Meta placements from 25 September, six weeks. Possibly one cinema slot in Zurich in December, which is why we need the 30 second cut.
Target Audience
Swiss adults aged 30 to 60 who already shop online for household goods but do it on autopilot, defaulting to large international marketplaces without questioning where the product ships from or how long it takes.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We want our first proper ad spot, running as pre-roll on YouTube and in paid social from late September. The message is not a discount. It is that you can order things for the house from a Swiss warehouse and have them the next day, without wondering where they come from. We have never made a film before, we have no footage, and we have no script. Budget is real but not television money, so an approach that depends on a big shoot is not going to work.
Scope & Deliverables
- Script development and creative treatment
- Master ad spot with cut downs for pre-roll and a cinema length version
- Reframes for widescreen, vertical and square placements
- Silent-first edit with on-screen text and subtitle tracks
- German voice over recording with a Swiss speaker
- French and Italian subtitle files
- Half day warehouse shoot plus supporting stock and motion footage
- Licensed music track
- Colour grade matching emparo's current palette
Do's & Don'ts
Do
- Make the first three seconds work without sound and without showing the logo
- Show real products throughout, never abstract visuals
- Build the idea so it lands in every cut, not just the longest one
- Keep the message about trust and speed, not price
Don't
- Do not centre the concept on a punchline that only pays off in the 20 second version
- Do not use a generic stock music bed that sounds like every other retail ad
- Do not lean on discount or sale language
- Do not assume sound will be on, design every cut to work silently