emparo is a Swiss e-commerce retailer for home, kitchen, tech, sport and garden goods, shipping everything from a warehouse inside Switzerland. This spot exists to make one thing clear: order today, it arrives tomorrow, no wondering where it came from. The message is about trust and speed, not price.
Overview & Goals
- Communicate that products ship from a Swiss warehouse and arrive the next day
- Build trust around origin and reliability rather than discounting
- Land the message in the first three seconds, with or without sound
- Perform consistently across pre-roll, social feed and a possible cinema slot
Budget & Timeline
Script locked mid-August, shoot booked for early September with half a day at the warehouse plus stock and motion for the rest, delivery of all cuts by 20 September. Campaign runs on YouTube pre-roll and Meta from 25 September for six weeks, with a possible cinema slot in Zurich in December triggering the 30 second cut.
Video delivery
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Type
- Ad spot
- Length & cut-downs
- A 20 second main cut, plus 15 and 6 second versions for pre-roll, and a 30 second version for the cinema slot we may take in December.
- Formats
- 16:9, 9:16, 1:1
- Treatment
- Mixed
- Script
- Needs writing
- Footage
- Mixed
- Voice & subtitles
- German voice-over with a Swiss speaker, subtitled versions for French and Italian. Everything has to work silently, most of it will be watched without sound.
- Music
- Licensed track needed
- Handover
- Final files only
- Where it runs
- YouTube pre-roll and Meta placements from 25 September, six weeks. Possibly one cinema slot in Zurich in December, which is why we need the 30 second cut.
- Usage rights
- Switzerland only, eight weeks from mid October. Music and voice licensed for that period, with an option to extend for the Christmas weeks.
Target Audience
Online shoppers in Switzerland who buy home, kitchen, tech, sport and garden products and care about fast, dependable delivery over the lowest price.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We want our first proper ad spot, running as pre-roll on YouTube and in paid social from late September. The message is not a discount. It is that you can order things for the house from a Swiss warehouse and have them the next day, without wondering where they come from. We have never made a film before, we have no footage, and we have no script. Budget is real but not television money, so an approach that depends on a big shoot is not going to work.
Scope & Deliverables
- Main ad spot with shorter pre-roll cut-downs
- Optional cinema-length cut for a December Zurich slot
- Versions built for 16:9, 9:16 and 1:1 placements
- German voice-over with a Swiss speaker
- French and Italian subtitle versions
- Silent-friendly edit with on-screen messaging
- Licensed, non-generic music track
- Final delivered files, no source handover
Do's & Don'ts
Do
- Make the first three seconds work without sound and without the logo
- Show real products, not abstractions
- Keep the Swiss warehouse and next-day promise the throughline in every cut, not just the longest one
- Design for silent viewing first, sound second
Don't
- Do not build the idea around a punchline that only lands in the 20 second cut
- Do not use a stock music bed that sounds like every other retail ad
- Do not lean on discount or price language, this is a trust and speed message
- Do not treat the shorter cuts as afterthoughts, they carry the same core message