Emparo is a Swiss multi-category shop that has grown wide but not yet legible: strong on range, thin on wayfinding. This redesign turns that breadth into a selling point by making the category tree, search and product cards work as one coherent system, so a customer looking for a raclette grill finds it without ever thinking about which of twenty departments it lives in.
Overview & Goals
- Make the breadth of the catalogue feel curated rather than overwhelming, on every device
- Rebuild the mobile category tree so customers can browse it as easily as they search
- Design one product card that holds up across inconsistent supplier photography
- Turn product pages into a browsing surface that keeps visitors moving deeper into the catalogue
Budget & Timeline
Concept and design system land by mid-November. Category and product templates follow through December. The Magento theme build runs through January, with the site going live ahead of the spring season.
Site & build
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Site type
- Online shop
- Platform
- Custom build
- Features
- Online shop, Multilingual, Member area, Newsletter signup, Search
- Shop scope
- Roughly 40,000 SKUs across about twenty top-level categories on Magento 2. In scope: home, the category tree, listing and product pages, search and filtering, cart, checkout and the customer account. Out of scope: ERP, payment providers and the shipping integrations, which stay exactly as they are.
- Languages
- German, French, Italian and English. German and French carry the volume, but Italian and English get the same layout — not a stripped-down version of it.
- Key pages
- Home, category landing, product listing with filters, product detail, search results, cart, checkout, customer account, plus the service pages (shipping, returns, contact).
- Content
- Mixed
- Handover
- Design and build
- Voice
- Trustworthy, Elegant
Target Audience
Swiss households shopping across a wide mix of everyday categories, from baby and toys to car accessories, beauty, office and gifts, served in German, French, Italian and English with no compromise on layout between languages.
Brand Story & Voice
Emparo's promise is dependability at scale: a Swiss shop trusted to carry almost anything a household needs, without feeling like a warehouse catalogue. The redesign should carry that promise visually, calm and considered rather than crowded.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We run emparo.ch, a Swiss online shop with a very broad catalogue — baby and toys, car accessories, beauty, office, household, gifts. Around 40,000 articles in about twenty top-level categories, on Magento 2 with a Porto theme we have outgrown. The shop works, but it looks like a catalogue dump: customers who arrive on a product page rarely go anywhere else, and the mobile category tree is where we lose most of them. We sell in four languages (DE, FR, IT, EN) into Switzerland only. We are not rebranding — the name, the logo and the colours stay. What we need is the storefront itself redesigned so the range feels curated rather than endless, and so someone looking for a raclette grill does not have to know which of twenty categories we filed it under.
Scope & Deliverables
- Design system covering type, colour, components and the single product card standard
- Home, category landing, product listing with filters, and product detail templates
- Search results, cart, checkout and customer account templates
- Service pages for shipping, returns and contact
- Full Magento 2 theme build across all four languages
Do's & Don'ts
Do
- Keep the free-shipping threshold and hotline number visible on every page
- Keep the language switcher reachable without opening a menu
- Keep the current typography and colour palette
- Design the product card to hold up with mediocre supplier photography
Don't
- Don't bury the category tree behind a hamburger menu on desktop
- Don't introduce a second product card layout anywhere in the shop
- Don't touch the ERP, payment providers or shipping integrations
- Don't treat Italian or English as reduced versions of the German and French layout