emparo needs one Christmas idea that holds together across every channel this year, not six different stories fighting each other. The campaign centers on a single, confident promise: order by the nineteenth and it is under the tree on the twenty-fourth, shipped whole from one Swiss warehouse. Minimal, bright and organic, it has to sit comfortably next to the everyday shop, because both run at once.
Overview & Goals
- Unify newsletter, ads and shop under one message and one visual system instead of channel-specific stories
- Drive Christmas sales through a clear, repeatable delivery promise that builds trust at the point of decision
- Support three distinct campaign phases, gift inspiration, gift guides and delivery countdown, without fragmenting the look
- Produce a system flexible enough to extend into the catalogue and pop-up posters without a redesign
Budget & Timeline
Concept is signed off by the fifteenth of September, with all assets delivered by the twentieth of October, ahead of a run that starts the first of November. Gift inspiration carries the campaign through November, the gift guides take over from the first of December, and the final ten days shift entirely to the delivery deadline countdown.
Target Audience
Swiss online shoppers buying Christmas gifts, ranging from early planners browsing inspiration in November to last-minute buyers racing the delivery deadline in December.
Campaign plan
- Campaign goal
- Sales
- Channels
- Paid social, Search ads, Email, Print, Retail / POS, Landing page
- Formats
- Meta and TikTok: 9:16 video and 4:5 static, three message variants each. Plus a 1:1 carousel for the gift guides. Every format needs a version without any price on it.
- Key message
- Order by the nineteenth, under the tree on the twenty-fourth. Everything from one Swiss warehouse, so you are not tracking six parcels from six countries.
- Run time
- 1 November to 20 December. Three phases: gift inspiration in November, the gift guides from the first of December, and the delivery deadline countdown in the final ten days.
- Voice
- Confident, Trustworthy
Brand Story & Voice
emparo's Christmas story is convenience without compromise: everything ships from one Swiss warehouse, so shoppers are not tracking six parcels from six countries. It is a practical promise made with confidence, not a seasonal costume the brand puts on and takes off.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Christmas is forty percent of our year and we have never run it as one campaign. Last year the newsletter, the ads and the shop each said something different. This year we want one idea that carries from the first of November to the delivery cut-off on the twentieth of December, across paid social, search, the newsletter, the pop-up in Zurich and the printed catalogue. The promise is not the lowest price. It is that you can still order on the nineteenth and it arrives.
Scope & Deliverables
- Paid social video and static ad sets for Meta and TikTok, price and price-free versions
- Carousel content for the gift guides
- Search ad copy and creative
- Email campaign creative across all three phases
- Print materials aligned to the same system
- Retail and POS materials for in-store presence
- Campaign landing page
- A flexible countdown component that updates without new artwork
Do's & Don'ts
Do
- Design the countdown so the date can be changed without redoing the artwork
- Keep one line of the message identical in every channel
- Keep the current color palette so the campaign sits naturally beside the everyday shop
- Build every format with a version that carries no price
Don't
- Do not use snow, reindeer or the classic red and green Christmas palette
- Do not let any channel say something different from the others
- Do not create a look that cannot run alongside the normal shop design
- Do not treat the catalogue or pop-up posters as separate from this system