Jandi sells curated experience boxes that get people off their phones, so the business card has to make the same argument in your hand. This is a print-first, paper-forward card for suppliers, retail buyers and fair conversations: no QR code, no shortcut back to a screen, just a well-made object that says the brand means what it claims.
Overview & Goals
- Replace the current template card with one that embodies the brand's core idea: put the phone down.
- Make the choice to hand over paper instead of a QR code feel deliberate and confident, not old-fashioned.
- Produce a personal card for each of the four team members and a generic card that works for anyone at the stand.
- Deliver print-ready files that hit the printer's specs in time for the October fair.
Budget & Timeline
Print files are due within three weeks, giving enough runway to proof the emboss and stock before committing to the full run, so finished cards are in hand well ahead of the October fair.
Print production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Format
- Business card, 85 × 55 mm
- Where it's used
- Handed out
- Print run & paper
- 250 per person for six people, plus 500 generic. Uncoated 350gsm, ideally a stock with some texture rather than a smooth digital board.
- Content
- Ready to use
- Finishing
- Emboss, Uncoated stock
- Handover
- Print-ready PDF for our printer
- Sides
- Front and back
- People
- Four people. Names, roles and direct numbers are ready.
- Print colors
- Only screen colors
Target Audience
The card speaks to two very different rooms: the business side deciding whether to stock Jandi, and the people met in passing at a fair table who need to remember the brand later.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ff4f00C0 M72 Y98 K1
- f2f2f7C0 M0 Y0 K3
- 1a1c1eC0 M0 Y0 K91
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We are a small team and we hand out cards at fairs, at supplier meetings and to the shops that want to stock our boxes. What we have now was made in a template. Since our whole argument is putting the phone down for an afternoon, handing someone a piece of paper instead of a QR code is not an accident, it is the point. Six named cards plus a generic one for the stand. German.
Scope & Deliverables
- Front and back layout for four personalized cards with names, roles and direct numbers
- One generic card layout for stand handouts
- Emboss detail specification on uncoated stock
- Print-ready PDF handover for the client's printer
Do's & Don'ts
Do
- Keep the phone number and email on the side people read first
- Make the generic card work for whoever picks it up off the stand
- Choose an uncoated stock with texture that still takes a ballpoint cleanly
- Leave clear space on the back for handwritten notes at the fair
Don't
- Do not put a QR code on the card
- Do not use a stock so dark that handwriting on the back disappears
- Do not default to a smooth, glossy digital stock
- Do not crowd the layout so there is no room left to write