House of Goods needs one presentation system that every portfolio brand uses to report quarterly numbers to the holding company, replacing ad hoc decks with a single, trustworthy visual language. The template locks the standard slides, funnel and unit economics charts, and structure so founders fill in numbers instead of designing slides, and reviewers read every deck the same way.
Overview & Goals
- Give every portfolio brand a single reusable Google Slides template built around the fixed set of standard review slides.
- Standardize the funnel and unit economics charts into one visual language so reviewers do not have to relearn how to read each brand's numbers.
- Lock the layouts in real master slides so founders cannot drag elements out of place or invent new slide types.
- Ship a filled-in example deck with fictional numbers so founders copy a working reference instead of starting from a blank template.
Budget & Timeline
The template needs to be finished and in use in time for Q4 reviews, so final delivery lands ahead of the 15 November deadline with enough room for founders to adopt it before that quarter's numbers are due.
Deck & delivery
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Purpose
- Internal
- Length
- A fixed set of twelve slides that every review uses, plus five optional ones. Nobody should be adding new layouts.
- One-off or template
- Reusable template
- Tool
- Google Slides
- Presented or sent
- Presented live
- Content
- Content ready
- Master slides
- No, create one
Target Audience
The template is used by non-designer founders across the portfolio who present their own quarterly numbers to the holding company, and read by the reviewers on the other side of the table who need consistent, fast-to-scan reporting.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- InterHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Every brand in the portfolio presents its quarter to us, and every one of them builds those slides from nothing. The result is four sets of numbers in four visual languages, and we spend the first ten minutes of each review working out how to read the chart. We want one reusable template with the standard slides already in it: the funnel, the unit economics, the experiment log, the ask. Built so a founder who is not a designer cannot make it ugly.
Scope & Deliverables
- Master slide set built in Google Slides with locked layouts
- Fixed set of twelve standard review slides: funnel, unit economics, experiment log, ask, and the rest of the quarterly review structure
- Five optional slides for cases outside the standard set
- One dedicated chart style for the funnel and one for unit economics, and no others
- Fully filled-in example deck with fictional numbers as the working reference
- Google Slides native font setup, no installed fonts required
Do's & Don'ts
Do
- Build real master slides so layouts cannot be dragged out of place
- Design exactly one chart style for the funnel and one for unit economics, and no others
- Deliver a filled-in example deck with fictional numbers alongside the blank template
- Keep the current type and color palette so the template feels native to the brand
Don't
- Do not leave empty placeholder slides that invite founders to fill them with anything
- Do not use a font that requires installation outside Google Slides
- Do not let founders add new layouts beyond the fixed twelve plus five optional slides