Sosai for studios and agencies
Your client fills in the briefing, under your name.
Discovery is the least profitable part of your process and the part clients judge you on first. Send one link instead of booking a kickoff, and what comes back is already structured the way your team works.
Free to start, for as many briefings as you like. Pro is $29 a month: the client link, white-label and team seats.
Your client answers in their own time, on their own phone, under your name. You do not book a call, and you do not ask twice. The finished briefing is waiting when they are done.
Today
Every new client starts with the same questionnaire, chased over email, answered in fragments, and rewritten by whoever has time. The briefing is done when someone gives up.
With Sosai
You send one link with your name on it. Their website and files are read before they answer anything, and the finished briefing is waiting for you the next morning.
The client link
Stop being the questionnaire.
You send a link, and your client fills the briefing in themselves. No kickoff to schedule, no template to attach, no reminder to write. They answer in their own time, on their phone if that is what they have, and they can say they do not know to anything.
The link is for that one project. It expires, it closes itself the moment they send, and you can withdraw it. What lands with you is the finished briefing, not a form to type up.
Client link
/i/9f3a7c21
- SentMon 14:20to anna@emparo.ch
- OpenedTue 09:05on a phone
- SubmittedTue 09:31link closed itself
No account for them, no reminder from you. The link is for that one project, and the moment they send it, it stops working.
White-label
Your client is with you, not with a tool.
Your logo in the header, your colour on the rule, and your name in the footer. Every part of the page a client sees is the studio's.
One small line at the end says who built the engine, the way the studio behind a website is credited at the bottom of it. Everything above that line is yours, and the document is identical either way.
The same document either way. On Pro it carries your logo and your colour; on the free plan it carries the Sosai mark. It stays online until you withdraw it.
One workspace
The studio shares a workspace, not a login.
Invite the people you work with and everyone gets their own sign-in. Briefings and branding belong to the studio, not to whoever happened to create them.
Billing, branding and the team stay with the owner. A colleague can run every briefing without being able to cancel your subscription.
Studio
Neuer & Co
| Member | Briefings | Billing |
|---|---|---|
| AdaOwner | ||
| NilsMember | ||
| LinMember |
12 briefings and the white-label branding belong to the studio, not to whoever happened to create them.
Everyone signs in as themselves. A colleague can run every briefing in the studio without being able to cancel your subscription.
Help me, Saya
Your client is not left alone with the hard question.
The risk of sending a link instead of holding a meeting is the moment your client hits a question they cannot answer and closes the tab. That question is almost always the same one: what is the one thing this has to say.
So there is a second option on every written question. Saya talks it through, asks what you would have asked in the room, and proposes wording. Your client accepts it or does not, and either way you see their own words in the brief.
Brand · Step 6 of 12
What is the one thing this has to say?
What do people say about you after they have worked with you once?
no idea really. that we deliver faster than the others i guess
That is the thing, then. Faster is a claim everyone makes, so we should say what makes it true for you.
Suggested answer
Everything ships from stock in Switzerland, so an order placed on Monday is used on Tuesday. Speed is the promise; the warehouse is the reason it holds.
Use this answerSaya proposes. Nothing reaches the brief until you press the button.
Style and voice
The taste questions, asked so a client can answer them.
Ask a client to describe a visual direction in writing and you get premium, clean and modern. Sosai asks in pictures instead: six directions, pick one or two, and the brief writes the term down for them.
Voice is a separate question with a sample sentence behind every option, so nobody has to guess what confident sounds like. What arrives on your desk is a direction your team can work from instead of a word everyone reads differently.
How a form asks
Describe the desired visual style and art direction.
Which of these feels like the brand? Pick one or two.
Minimal & Bright
Playful & Vibrant
Elegant & Luxurious
Techy & Futuristic
Organic & Natural
Corporate & TrustworthyDirections, not designs. Nobody has to agree on what editorial means, because nobody is asked to say it.
Before the kickoff
Walk into the first meeting already knowing the brand.
By the time you sit down, their palette is measured, their tone is on record and their existing logo is in the document. The meeting can be about the work instead of about gathering facts.
Where the analysis proposed something nobody confirmed, the briefing marks it. Your team knows exactly which lines still need a human.
Every hex comes off the pixels of the page you submitted. The model may say which one is the brand colour. It never invents the value.
39 formats
Read one before you write one.
A rebrand, a campaign across six channels, a packaging system, a set of brand guidelines. The big ones, where a thin brief costs a round of revisions. Open one and see what lands on the team's desk instead.
Saya is AI. It works for you, not instead of you.
We are not going to pretend otherwise. Saya reads what your client sent, asks what is still missing, and talks a question through when someone gets stuck on it. That is the whole job. Here is what it will not do, and these are commitments, not preferences.
It does not design.
No generated logos, no generated layouts, no generated images. Sosai produces a brief. The design is your work, and it stays your work.
It does not talk to your client without you.
You decide when a briefing link goes out and you can withdraw it again. Nothing is sent on your behalf.
It never invents a fact.
Colours are measured off the page. Text is read, not imagined. Where the model infers something, the field says so until you confirm it.
It says when it cannot read something.
A scanned PDF with no text layer gets reported as unreadable rather than guessed at. We would rather tell you than fill a gap with fiction.
Pricing
Free to brief. Pro to deliver.
Free
Brief as much as you like. The whole engine, nothing held back.
- Unlimited briefings, finished and shared
- The full briefing, on screen and as a PDF
- Public share link that stays live for good
- 5 source analyses a month
- Carries the Sosai mark
Sosai Pro
For the work that leaves your studio under your own name.
- Your client fills the briefing in, under your brand
- Full white-labeling: your logo and colour
- Sources read without a monthly limit
- A job post text, ready for a marketplace form
We set out to build the most thorough creative briefing engine there is.
Not the fastest to a page of text. Plenty of tools do that, and most of them are free, because generating text is no longer difficult.
We wanted the one that actually reads what your client sent, measures what can be measured, and admits the rest. Whether we managed it is not ours to say.
Judge it by the first briefing you make. It takes about five minutes.
Built in Zurich. Free to use, no card.