Jandi turns everyday life into curated experiences, and its first delivery van should feel like a neighbour, not a billboard. The wrap needs to read as warm and welcoming when it sits parked outside a customer's home for hours, while still working as a bold, legible presence at fairs. The same visual system has to flex onto a second van with a different body next year without losing its identity.
Overview & Goals
- Make the van feel like a friendly local presence rather than street advertising
- Keep the rear graphic legible from two car lengths back in traffic
- Design the left and right sides independently to respect the sliding door track
- Build a visual system that can be re-cut for a second van with a different body shape next year
Budget & Timeline
Artwork goes to the fitter in Dietikon within five weeks, leaving time for cutting and application before the van goes on the road in October. The same design language will be adapted onto a second van within the following twelve months, once its body shape is confirmed.
Print production
- Format
- Partial wrap on a VW Caddy Maxi: both sides, the rear doors, and the bonnet. The roof and the lower third stay white.
- Where it's used
- Vehicle
- Print run & paper
- One vehicle now, a second within twelve months. Cast vinyl with a matte laminate, printed and fitted by a shop in Dietikon.
- Content
- Has to be created
- Finishing
- Matte lamination
- Vehicle & coverage
- VW Caddy Maxi, long wheelbase, sliding door on the right only. The left side is an uninterrupted panel, the right side is broken by the door handle and the track. The rear doors are split down the middle.
Target Audience
The wrap speaks to two very different moments: quiet residential streets in Zurich where the van sits parked for hours, and busy fair floors where it needs to draw people in.
Style
Colour
Measured on the material you sent
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We bought a used van to do our own deliveries in and around Zurich and to carry the fair stand. It is currently white. We want it wrapped, but not turned into a rolling advertisement: it parks in residential streets for hours and we would rather people were pleased to see it than annoyed. One van now, probably a second next year, so whatever is designed has to adapt to a different body shape. German wording.
Scope & Deliverables
- Left side panel artwork, full uninterrupted design
- Right side panel artwork, designed around the door handle and sliding track
- Rear door graphic split cleanly down the centre line
- Bonnet graphic
- Print ready template with cut lines for the fitter
- Adaptable layout guide for applying the design to a second van body shape
Do's & Don'ts
Do
- Design the two side panels separately, since the sliding door track splits the right one
- Keep the rear graphic readable from two car lengths back in moving traffic
- Keep the roof and lower third white as agreed, working the design within that band
- Supply artwork as a fitter ready template with cut lines marked, not a flat layout
Don't
- Do not cover the windows with perforated film, the driver needs full visibility to reverse into narrow streets
- Do not make the design so loud it feels wrong parked outside a customer's home early in the morning
- Do not alter the vehicle's current base colours
- Do not assume the fitter will interpret an uncut flat design