Jandi needs a vehicle wrap that turns a plain white VW Caddy Maxi into a welcome sight on residential streets and a strong presence at trade fairs, not a rolling billboard. The design must feel organic and natural, stay true to Jandi's existing brand voice, and translate cleanly onto a second van with a different body shape next year.
Overview & Goals
- Design a wrap that neighbors are pleased to see parked outside their homes for hours at a time
- Keep the brand recognizable and confident at trade fairs without shouting for attention
- Build the layout so it adapts to a second van with a different body shape within twelve months
- Deliver print-ready artwork with clear cut lines that a fitting shop can execute without guesswork
Budget & Timeline
Artwork needs to reach the fitter within five weeks, leaving time for cutting and installation before the van goes on the road in October. The second van follows within twelve months, using the same design system adapted to its different body shape.
Print production
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Format
- Partial wrap on a VW Caddy Maxi: both sides, the rear doors, and the bonnet. The roof and the lower third stay white.
- Where it's used
- Vehicle
- Print run & paper
- One vehicle now, a second within twelve months. Cast vinyl with a matte laminate, printed and fitted by a shop in Dietikon.
- Content
- Has to be created
- Finishing
- Matte lamination
- Handover
- The designer organizes printing
- Vehicle & coverage
- VW Caddy Maxi, long wheelbase, sliding door on the right only. The left side is an uninterrupted panel, the right side is broken by the door handle and the track. The rear doors are split down the middle.
- Vehicle color
- White. The manufacturer calls it Candy White.
- Contact on the vehicle
- The web address and the phone number. No email address.
- Print colors
- Only screen colors
Target Audience
The wrap speaks to two very different crowds: people who live near where the van parks and people who walk past it at a trade fair stand. Both need to read the brand instantly, but the residential audience is the one whose goodwill actually matters day to day.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- Indie FlowerHeadlines · Google Fonts, free to use
- InterBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
For print
- ffffffC0 M0 Y0 K0
- ff4f00C0 M72 Y98 K1
- f2f2f7C0 M0 Y0 K3
- 1a1c1eC0 M0 Y0 K91
- c7c7ccC0 M0 Y0 K18
Print definitions: Only screen colors
CMYK values are starting points for coated paper. The printer's own profile decides.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
We bought a used van to do our own deliveries in and around Zurich and to carry the fair stand. It is currently white. We want it wrapped, but not turned into a rolling advertisement: it parks in residential streets for hours and we would rather people were pleased to see it than annoyed. One van now, probably a second next year, so whatever is designed has to adapt to a different body shape. German wording.
Scope & Deliverables
- Wrap design for both van sides, treated as two distinct compositions
- Wrap design for the rear doors and the bonnet
- A flexible layout system that can be re-cut for the second van's body shape next year
- Print-ready artwork template with cut lines marked for the fitting shop
- Coordination with the Dietikon print and fitting shop through production
Do's & Don'ts
Do
- Design the left and right sides separately, since the sliding door track splits the right side in two
- Keep the rear composition legible from two car lengths back in moving traffic
- Respect the untouched roof and lower third, and work the design within that white frame
- Keep the current logo and color palette intact, refining only how they sit on the vehicle
Don't
- Do not cover the windows with perforated film, the driver needs full visibility to reverse into narrow streets
- Do not make the design loud enough to feel out of place parked outside a customer's home at seven in the morning
- Do not treat the two sides as mirror images, the door handle and track break the right side's layout
- Do not rely on print colors outside the screen palette already approved