Sosai turns a client's link and notes into a structured creative brief, reading the site, working out what's already known, and asking only for what's missing. This film exists to make that value clear fast, for a studio audience deciding whether to try the tool, before they lose interest in reading further.
Overview & Goals
- Explain what Sosai does in plain terms within the first few seconds
- Show the actual product flow: link and notes in, missing questions asked, structured brief out
- Build enough trust and clarity that a studio wants to try it themselves
- Keep every cut, from ninety seconds down to fifteen, understandable without sound
Budget & Timeline
Script is written and approved within three weeks, animation follows over six weeks, and the finished film goes live alongside the January relaunch.
Video delivery
- Logo files
- Vector file (SVG, AI, EPS or PDF)
- Type
- Explainer
- Length & cut-downs
- Ninety seconds for the site, plus a 30 second cut for social and a 15 second version for ads.
- Formats
- 16:9, 9:16, 1:1
- Treatment
- Mixed
- Script
- Needs writing
- Footage
- No footage, animation only
- Voice & subtitles
- English voice-over, calm and unhurried, not the usual upbeat product narrator. Burned subtitles for the social cuts, and it has to work silently.
- Music
- Licensed track needed
- Handover
- Final files and project files
- Where it plays
- Website, LinkedIn, Sales presentations
Target Audience
Design studios and creative teams evaluating whether Sosai is worth adopting, likely watching on a site, in a LinkedIn feed, or in a sales deck where attention is thin and skepticism is high.
Logo & Style
Logo to use
Files available: Vector file (SVG, AI, EPS or PDF)
Typography
Keep the current type
- NewsreaderHeadlines · Google Fonts, free to use
- DM SansBody text · Google Fonts, free to use
Colour
Colors to use
Measured on the material that was sent.
References & Moodboard
1 source captured. Click any of them to see it full size.
In the client's own words
Explaining what the tool does takes us four minutes in a conversation and we lose people in the first one. The idea is simple once you see it: a client sends a link and a few notes, the tool reads the site, works out what it already knows, and only asks what is still missing. Then a structured brief comes out. We want a film that shows that sequence, sits at the top of the site, and can be sent to a studio that is deciding whether to try it. We have the product, so there is something real to film.
Scope & Deliverables
- Site explainer film with full script
- Social cut-down for LinkedIn
- Short ad cut-down
- Square and vertical format versions alongside the widescreen master
- English voice-over recording
- Burned-in subtitle versions for social cuts
- Licensed music track
- Final render and editable project file handover
Do's & Don'ts
Do
- Show the real interface throughout, the product is the proof
- Let the pace stay slow and deliberate, hurrying would contradict the product itself
- Build the interface sequence so a screen can be re-rendered without redoing the animation around it
Don't
- Don't narrate what's already visible on screen
- Don't open with a problem montage of stressed people at desks
- Don't push the voice-over toward typical upbeat SaaS pacing