Nova Consulting Rebrand

Industry: Freelance Consulting
Services: Brand Identity

Before

Sam, the founder of Nova Consulting, had strong skills and a solid resume but almost no brand presence. His only footprint was a basic one-page HTML site with plain grey text and a Github link. Without branding or polish, Nova Consulting failed to reflect the quality of his expertise and came across as junior and forgettable.

The Challenge

The task was to reposition Nova Consulting from a simple freelancer setup into a credible brand identity. The new direction needed to:

Showcase professionalism and trust at first glance
Build credibility through a polished identity and visuals
Turn a flat online presence into a tool that attracts leads
Capture a sleek, future-focused aesthetic that stood out among competitors

The Challenge

Before

The task was to reposition Nova Consulting from a simple freelancer setup into a credible brand identity. The new direction needed to:

Showcase professionalism and trust at first glance
Build credibility through a polished identity and visuals
Turn a flat online presence into a tool that attracts leads
Capture a sleek, future-focused aesthetic that stood out among competitors

The Result

The rebrand elevated Nova Consulting from a faceless freelance setup into a sleek, professional brand identity. The bold logo, sharp colors, and minimal yet striking gradients created credibility and memorability.

The Approach

We built Nova Consulting’s identity around dark, minimal foundations with warm gradient accents to feel both modern and premium.

Logo: Clean typography with a minimal "N" logo, simple yet striking, to give Nova a strong and memorable signature.
Color Palette: Deep reds paired with vibrant gradients of magenta and black, balancing authority with energy.
Typography: Modern sans serif fonts with bold weights for headlines and lighter versions for body text.