Soma Rebrand

Industry: Technology
Services: Brand Identity

Before

Soma came to us with a brand that lacked the clarity, polish, and forward-thinking energy their technology deserved. Their original look felt generic and disconnected from their mission. The logo had no distinct symbol to anchor the brand and the color palette failed to convey the innovative, future-facing approach Soma is known for. While their tech solutions were sleek and impactful, their visual identity did not reflect the same standard.

The Challenge

We needed to create a bold, modern brand identity that positioned Soma as a leader in innovation while building trust with ambitious brands. The new identity had to:

Visually communicate progress, momentum, and growth
Work seamlessly across digital and physical touchpoints
Appeal to tech-forward businesses seeking a partner they can rely on
Feel sleek, premium, and timeless while still fresh and approachable

The Challenge

Before

We needed to create a bold, modern brand identity that positioned Soma as a leader in innovation while building trust with ambitious brands. The new identity had to:

Visually communicate progress, momentum, and growth
Work seamlessly across digital and physical touchpoints
Appeal to tech-forward businesses seeking a partner they can rely on
Feel sleek, premium, and timeless while still fresh and approachable

The Result

The rebrand transformed Soma into a tech brand with a strong, recognisable identity. Their new look communicates progress and innovation at a glance, with visuals that feel premium and professional. The arrow icon, bold typography, and strategic color palette now work together to position Soma as the go-to tech partner for ambitious brands.

The Approach

We started with Soma’s core values of progress, clarity, and innovation, and built the brand from there. Our creative direction focused on giving the brand a distinct visual anchor, refining its tone of voice, and ensuring every brand element worked together cohesively.

Logo and Icon: We designed a custom arrow symbol, a subtle nod to forward motion and upward growth. This became the heart of the identity.
Color Palette: We introduced deep purples, vibrant accents, and clean neutrals to balance professionalism with a futuristic edge.
Typography: We selected sharp, modern typefaces (Kessel Bold and Kessel Light) for a confident yet minimal look.
Photography Style: A curated mood board ensured all imagery felt sleek, high-contrast, and on-brand.
Rules and Guidelines: We created a brand guide to protect the integrity of the new identity and help the Soma team keep every touchpoint consistent.